Building your Brand and Marketing Strategy

Please note: this event is run by the Small Business Development Corporation for small business owners in Western Australia only.

Brand and marketing strategies don’t materialise on their own, they are built upon robust organisational identity and values. 

In this interactive workshop you will learn how to tell your brand story and connect the dots between your brand and marketing strategy by defining actionable goals with evidence based strategy and thinking. Uncover and articulate why your business exists, what you do, what you stand for and how to tell your story to your target audience.

This topic covers:

• Evaluate your current brand and marketing activities
• Develop your brand strategy to increase your brand's position and positive perception in the market
• Develop your marketing strategy to reach prospective customers
• Explore your company value proposition and articulate the benefits you are delivering to customers to buy your products or services

This session is for small business owners and employees involved in marketing activities.

The facilitator of this topic, ECU's Executive Education Team at the School of Business and Law is dedicated to providing impactful workshops tailored to help small businesses in Western Australia thrive through sustainable growth. Their workshop content has been developed in consultation with industry experts and university resources to equip you with the skills to succeed.

Important booking information

Bookings are limited to two tickets each, however you can make more than one booking. If you are booking for more than one person, please provide each person's email address so they receive our emails with important links and downloads.

To book for larger groups, please contact us on 133 140 or email workshops@smallbusiness.wa.gov.au

If you cannot attend, please cancel so your place can be made available to another business owner. You can cancel your booking from the update order button on your order confirmation email. Cancellations and refunds for paid workshops can be made up to 24 hours before the workshop starts.

Additional information for workshops

We are committed to supporting all WA small business owners, including those with diverse needs. Our workshops are delivered in a variety of buildings, locations and formats. If you would like further information about accessing a particular workshop, please email workshops@smallbusiness.wa.gov.au or call 133 140.