Building your Personal Brand

Please note: this event is run by the Small Business Development Corporation for small business owners in Western Australia only.

Your personal brand reflects your reputation and how you are perceived by your audience based on actions, values, expertise and personality. It reflects how others see you in terms of strengths, character, and the unique value you bring. In this workshop, you will learn how to bring your personal brand to life in a way that is authentic and impactful. 

Whether you're looking to grow your career, enhance your business or make a stronger impression in your industry, this workshop will provide you with the knowledge and tools to create a personal brand that stands out and continues to evolve with you

This topic covers:

• Define your personal brand identity via your values, expertise and unique attributes
• Express your personal brand and bring it to life through various channels including social media, blogs, podcasts and in person
• Optimise your digital presence using strategies that support and amplify your personal brand across platforms
• Create content that aligns with your brand and positions you as a thought leader within your industry
• How to build a long term brand strategy that adapts to changes in your career, industry and personal aspirations

This workshop is suitable for freelancers, entrepreneurs and small business owners looking to build a personal brand. 

The facilitator of this topic, The Social Lab is an innovative digital marketing agency empowering businesses to thrive in the digital landscape. Harnessing data-driven insights, compelling storytelling and the latest trends and tools, they specialise in developing impactful campaigns that foster brand awareness, drive engagement and deliver tangible results.

Important booking information

If this is your first workshop with us or you have any queries, check out our Workshop Frequently Asked Questions or get in touch with us at workshops@smallbusiness.wa.gov.au.

Bookings are limited to two tickets each, however you can make more than one booking. If you are booking for more than one person, please provide each person's email address so they receive our emails with important links and downloads.

To book for larger groups, please contact us on 133 140 or email workshops@smallbusiness.wa.gov.au

If you cannot attend, please cancel so your place can be made available to another business owner. You can cancel your booking from the update order button on your order confirmation email. Cancellations and refunds for paid workshops can be made up to 24 hours before the workshop starts.

Additional information for workshops

We are committed to supporting all WA small business owners, including those with diverse needs. Our workshops are delivered in a variety of buildings, locations and formats. If you would like further information about accessing a particular workshop, please email workshops@smallbusiness.wa.gov.au or call 133 140.