Business AI Accelerator - Week 5: Market and Competitor Research

Name: Business AI Accelerator - Week 5: Market and Competitor Research
Start: 2027-03-09T09:00:00+0800
End: 2027-03-09T10:00:00+0800
Location: Hillview Intercultural Community Centre

Tue, 9 Mar 2027, 9am - 10am AWST

Hillview Intercultural Community Centre

Bentley WA, Australia

Western Australian AI Hub

25 followers · Contact host

Description

Are you making business decisions based on real customer insights or just assumptions?

Understanding your customers and competitors is one of the most valuable skills for growing a business. Yet many small businesses rely on guesswork, limited feedback, or time-consuming online searches that don't always lead to better decisions.

Join WA AI Hub for Week 5 of the Business AI Accelerator, a practical workshop designed for small business owners, startup founders, and solo operators who want to research their market more effectively and turn information into business opportunities.

In this hands-on session, you'll learn practical ways to research customer needs, explore competitor positioning, and evaluate information before using it in your business.

What you'll take away:

An Evidence Log to organise reliable market and customer insights.
A Customer & Competitor Research Framework for gathering and comparing information more effectively.
Practical Prompting Techniques to explore customer needs, competitor positioning, and local market opportunities.
Source Checking Skills to help you verify information before acting on it.
A Repeatable Research Process you can apply to future business decisions, marketing campaigns, and new ideas.

Who should attend?

Small business owners
Startup founders
Solo operators
Business managers
Anyone wanting to better understand their customers, competitors, and local market

Business AI Accelerator Series

This workshop is part of the Business AI Accelerator, an eight-week practical program designed to help businesses integrate AI into everyday operations.

Week 1: AI Opportunity Map
Week 2: Build a Business Assistant
Week 3: Automate a Repetitive Workflow
Week 4: AI Marketing and Customer Messaging
Week 5: Market and Competitor Research ← You are here
Week 6: Governance and Compliance Basics
Week 7: Measurement and Implementation
Week 8: Demo, Peer Review and Next Steps

Supported By

This program is proudly supported by Hillview Intercultural Community Centre and the City of Canning as part of their commitment to helping local businesses build digital capability, adopt technology responsibly, and strengthen future-ready business skills.

Your Facilitators

Dr Eunice Sari is Co-Founder and Management Committee Member of WA AI Hub, and an internationally recognised leader in customer research, digital transformation, and responsible AI. With more than 25 years of experience, she has helped organisations understand customer needs, improve decision-making, and turn research into practical business outcomes through human-centred design.
Mr Josh Tedjasaputra is a strategist and educator at WA AI Hub who helps businesses integrate emerging technologies into everyday operations. He specialises in practical implementation, enabling business owners and teams to improve productivity and make better-informed decisions.

Tickets for good, not greed Humanitix dedicates 100% of profits from booking fees to charity

Refund policy

Participant cancellation windows - 14 or more calendar days before the scheduled session: Transfer to another available WA AI Hub session or course credit, less any non-recoverable third-party platform fee. Refunds may be offered less an administration fee at WA AI Hub’s discretion. - 7-13 calendar days before the scheduled session: Transfer or credit only, subject to availability. No cash refund for change-of-mind cancellation. - Less than 7 calendar days before the scheduled session: No refund, no credit and no transfer for change-of-mind cancellation. WA AI Hub may consider exceptional circumstances at its discretion. - No-show or partial attendance: No refund, no credit and no transfer, except where required by Australian Consumer Law. Substitutions Participant substitutions are allowed up to 24 hours before the session if the substitute meets eligibility requirements and WA AI Hub receives the updated attendee details in writing. Organiser cancellation, rescheduling or major change If WA AI Hub cancels a session, cannot deliver the session, or makes a major change to the time, delivery mode or core advertised content, participants will be offered a reasonable remedy such as transfer, credit or refund, consistent with Australian Consumer Law. Australian Consumer Law statement Our services come with guarantees that cannot be excluded under the Australian Consumer Law. If a service fails to meet a consumer guarantee, participants may be entitled to a remedy depending on the circumstances. This policy does not limit those rights. Platform fees Ticketing platform fees and payment processing fees may be non-refundable where those fees are charged and retained by the platform, except where law or the relevant platform rules require otherwise. How to request a cancellation, transfer or remedy Email Junita junita@wahub.ai (08) 6156 4865 with the participant name, session title, booking reference, requested outcome and reason for the request. Recommended acceptance wording By registering, participants acknowledge the refund and cancellation policy and understand that statutory rights under Australian Consumer Law continue to apply.

Host information

Western Australian AI Hub

25 followers

Contact host

View profile

Western Australian AI Hub is the state’s accelerator for sovereign artificial intelligence capability. Born from the grassroots energy and collaborative spirit of the Perth AI Innovators community founded by Josh (Adi Tedjasaputra) and Eunice Sari in early 2024, the Hub represents the next stage of our journey: a dedicated, community-led organisation focused on turning Western Australia’s strengths in data and innovation into world-leading AI solutions that matter.

Vision:

To establish Western Australia as a globally recognised leader in the application of responsible and innovative AI, driving economic diversification, industrial productivity, and social progress for all Western Australians.

Mission:

The WA AI Hub connect industry, government, academia, and the startup community to accelerate the adoption of AI in key economic sectors, foster world-class talent, and champion the development of safe, ethical, and inclusive AI solutions.

We aim to support our state reaping the economic benefits of its unique datasets and community strengths while fostering sustainable innovation that serves current and future generations.

What We Do:

Our strategic programs address critical challenges and build long-term sovereign capability in areas where WA has a global edge:

AI in Education: Building an AI-literate workforce through digital literacy pathways and research excellence.
AI for Core Industries: Deploying responsible AI in mining, minerals, and energy to enhance safety, sustainability, and productivity.
AI for a Sustainable Future: Driving “Green AI” powered by renewable energy and sovereign data.
Ecosystem & Leadership Activation: Scaling proven programs to equip leaders and practitioners with the skills to thrive in the AI revolution.

Who Should Join:

Our group is open to anyone interested in AI, regardless of their level of expertise. Whether you're a seasoned developer, a student, a researcher, or just an AI enthusiast, you're welcome to join us.

Why Join Us:

By joining the Western Australian AI Hub, you’ll be part of a state-wide movement to shape the future of responsible and innovative AI. You’ll have the opportunity to connect with industry leaders, researchers, and innovators, contribute to building sovereign AI capability, and play a role in driving economic diversification, industrial productivity, and social progress for all Western Australians.

Activities:

AI Consulting Services: Provide businesses with expertise on integrating AI as teammates or subordinates, focusing on transparency, trust, and complementary strengths (e.g., combining AI's data processing with human creativity). Example: Helping a logistics firm optimise routes with AI while ensuring drivers retain control and contextual decision-making.
AI Workshops and Training Programs: Educate individuals and organisations on skills for the AI era, including AI literacy, prompt engineering, and emotional intelligence for hybrid teams. Incorporate insights on trust imperatives (transparency, reliability, user control) to build effective collaboration.
AI Research and Development (R&D): Conduct research on human-AI teaming and symbiosis, developing tools like explainable AI systems that improve decision accuracy and trust calibration. Publish findings to establish thought leadership and contribute to the global AI community.
AI Community Events: Host meetups, hackathons, and conferences to connect AI enthusiasts, developers, and professionals, fostering collaboration and innovation. Focus on psychological safety, encouraging participants to question AI outputs and share feedback.