Every organisation holds stories that can build trust, support and momentum. But how do you find the stories already present in your mahi and use them with intent, both inside your organisation and out in the community?

In our final workshop of the year, brand strategist Heather Horswell will unpack what a storytelling strategy means in practice, what makes a story work, and the four kinds of stories most organisations already have.

You'll leave with prompts to use with your own team, whether you’re writing a funding application or welcoming a new volunteer.

This session will suit volunteers, communications staff, managers, senior leaders, and board members of not-for-profits and charities. No prior storytelling or marketing knowledge is needed.

What You’ll Learn

We'll be exploring:

Brand strategy – what is it?
What makes an effective story and why
Finding stories to tell
Telling stories within and outside your organisation
Take-home prompts to use with your team

Our presenter: Heather Horswell

Heather is the founder of Verrative, a brand strategy consultancy. She helps leaders strategically develop their brand identity, enabling organisations to market themselves authentically and consistently, rather than wasting resources on individual campaigns and approaches.

Originally from Luxembourg, her background spans documentary filmmaking, video production, marketing management and science communication. Heather previously ran a film production company for 10 years and holds a Media Studies degree from Queen Margaret University, Edinburgh.

RSVPs essential - so sign up today!

Koha gratefully received to help cover event costs.

Extra information

For out of towners or those who can’t make it on the day, this workshop will be recorded and shared on our website after the event.

This is a free Community Comms Collective workshop for not-for-profits and collective volunteers, hosted by Volunteer Wellington. We are grateful for their support and for our speaker for giving her time and talent pro bono.

Y Central is an accessible venue – please contact the office with any queries.

Contact the host of Community Comms Collective workshop for NFPs: Strategic storytelling for real and meaningful change

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