Concept To Launch Public Workshop - Wed 6th May 2026
Description
Most new products fail not because they aren’t tasty, but because they solve the wrong problem, ignore the consumer, or can’t be made and sold profitably.
Concept2Launch is a hands-on workshop that gives food & beverage businesses a clear framework to scope, research and progress new product ideas, without wasting time and money.
You’ll work through a practical version of the Stage-Gate process (used by major FMCG brands and retailers) to:
generate stronger ideas
validate what customers actually want
pressure-test feasibility, costs and pathway to market
make better GO / NO-GO decisions with confidence
Who it’s for?
Food & beverage producers, brand owners, and operations/quality/marketing leads
Businesses planning a new product, line extension, channel expansion, or re-launch
Teams who want a structured process (not “brainstorm and hope”)
What you’ll leave with:
A repeatable Stage-Gate roadmap you can apply to your own products
Templates/tools shared after the workshop
Clear next steps and decision points to progress your concept
This is not a sit-and-listen day. It’s interactive, practical, and designed for people who learn by doing.
Lineup
Clare Clouting - Athena Quality
Clare is a seasoned professional with over 25 years of experience in the food and beverage industry. Her mission is to empower small and medium-sized businesses with the knowledge and tools to manage their own quality, food safety, and innovation needs. Through Clare’s guidance, clients establish effective and sustainable systems that not only support consistent product quality but also help reduce waste, non-compliance, and missed opportunities. Athena Quality delivers practical, easy-to-manage solutions in quality and food safety programs, troubleshooting, coaching, training, gap auditing, HACCP implementation, and innovation/new product development services.
Sam Watson - FMCG Guru
Sam is the FMCG GURU - a retail business and marketing strategist who understands how to grow your business in the fast-paced world of FMCG. Her mission is to help clients excel within the food industry, which she does through a tough-but-fair, honest-to-a-fault working style. Sam collaborates with companies to uncover customer-centric insights and strategise their application within the retail landscape.
Tickets for good, not greed Humanitix dedicates 100% of profits from booking fees to charity
