Content design: in-action

Name: Content design: in-action
Start: 2026-09-09T19:30:00-0400
End: 2027-05-21T02:00:00-0400

Wed, 19 May, 7:30pm - Fri, 21 May, 2am 2027 EDT

Online Event

Weave Content Strategy and Design

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Description

Develop advanced teamwork skills for designing content across complex digital products and services. Get intensive, hands-on practice that prepares you for senior roles.

Developed by Content Design London, delivered by Weave.

Want to pay by invoice? Email us at training@weave.au.

This 2-day course has been updated based on over a decade's work with global brands and government agencies. We've also used feedback from thousands of students who've completed our training.

You'll learn to design content for multi-step user journeys across different touchpoints. And learn from experienced practitioners and earn a professional certificate. The course is taught online and streamed live from Australia.

Our curriculum now integrates advanced GenAI. You'll learn how to use GenAI tools for research analysis, journey mapping and testing.

Who should take this course

This course is for professionals with 12 to 18 months of content design experience. You might be a:

Graduate of our Content design: fundamentals course
Content designer ready for more complex projects
UX writer moving into content design
Content manager needing design techniques
Communication manager working on products
Content strategist wanting hands-on practice

What makes this course different

Learn from experienced content designers

Your trainers are experienced content designers working on live projects. They bring advanced insights and current industry experience directly into the classroom.

Intensive format that gets results

Our 2-day focused approach uses live instruction and immediate feedback. You'll be promotion-ready faster—no months of video lessons to work through alone.

Create a portfolio piece

Working alongside other learners in small groups, you'll have expert support throughout. You'll complete the course with a small portfolio piece that shows your new skills.

Learn to work with complexity

You'll put concepts into practice by working on realistic multi-step user journeys. The exercises throughout the course reflect real content design tasks and challenges.

Include GenAI in your toolkit

Learn to use GenAI tools for advanced content design workflows. It's a skill that's increasingly valuable in today's competitive job market.

What you'll learn and build

Day 1: Advanced research and strategy

Work in agile environments Understand how to work in product teams using agile methods. Analyse complex research Identify language patterns and user needs from detailed interview transcripts. Synthesise strategic insights Turn research findings into clear recommendations for content decisions. Identify needs and map user journeys Create detailed journey maps showing opportunities and pain points across touchpoints. Design for complexity Develop content that works for multiple user needs. Present to stakeholders Share your ideas and rationale with others for feedback.
Day 2: Systematic content creation and optimisation

Build scalable systems Create reusable content patterns and components. Carry out testing Run content tests with realistic scenarios and interpret results. Iterate on the design Improve content based on feedback using structured methods. Measure performance Identify metrics for ongoing content measurement. Lead stakeholder presentations Present content solutions with business rationale.

A fantastic course run by real experts in content design.
It has given me a great many take aways that I want to put into practice at work.
The right balance of practical and theoretical.