Creative Business Branding Workshop
Event description
Workshop Facilitated by Creative Plus Business
Branding can be a tricky concept to comprehend and many creative
freelancers and arts organisations don’t understand how to make it work.
In a marketplace full of mixed marketing messages, a compelling brand
can help a creative practitioner or organisation stand out from the
crowd.
Creatives who make the most of their branding can build a loyal
community of clients and customers that are engaged and interested,
willing to spend money, and happy to spread the word.
In this down-to-earth workshop, participants will learn about:
- The basic concepts of branding, and why it’s so important;
- Personal and professional branding, and how it applies to creative practitioners;
- The ingredients that make a compelling brand;
- Practical steps to help participants bring their branding A-Game