Workshop Facilitated by Creative Plus Business

Branding can be a tricky concept to comprehend and many creative freelancers and arts organisations don’t understand how to make it work. In a marketplace full of mixed marketing messages, a compelling brand can help a creative practitioner or organisation stand out from the crowd.

Creatives who make the most of their branding can build a loyal community of clients and customers that are engaged and interested, willing to spend money, and happy to spread the word.

In this down-to-earth workshop, participants will learn about:
- The basic concepts of branding, and why it’s so important;
- Personal and professional branding, and how it applies to creative practitioners;
- The ingredients that make a compelling brand;
- Practical steps to help participants bring their branding A-Game