Crisis Communication: How to Protect Your Brand’s Reputation

Date: Wednesday 7 May 2025
Time: 12.30pm to 1.30pm SA, NT | 1.00pm to 2.00pm VIC, NSW, ACT, TAS, QLD | 10.00am to 11.00am WA

A crisis can unfold in minutes, but its impact on your brand’s reputation can last for years. Whether it’s a regulatory issue, a media exposé, or a social media firestorm, how you respond will determine whether your organisation weathers the storm or suffers lasting damage.

Join Tony Nicholls, CEO at Good Talent Media, for an exclusive free webinar designed for aged care industry professionals. This session will provide you with the tools to proactively manage a crisis, maintain public trust, and emerge stronger.

What You’ll Learn:

• Crisis Preparedness: How to develop a strategic crisis communication plan before issues arise
• Media Management: How to navigate tough questions and control the narrative
• Stakeholder Trust: Strategies to reassure residents, families, staff, and the broader community
• Case Studies: Real-world examples of crisis responses that worked, and those that didn’t

Don’t wait for a crisis to strike. Equip yourself with the skills to communicate effectively in high-pressure situations.