Designing for Community: How Experience Design Can Help

Why Community Matters – and How to Create It

Community - 'a sense of unity with others around us and a general connection with other human beings'. More and more individuals and organisations are seeking community. Not surprisingly, it's one of the 15 core meanings that emerged from interviews with 100s of 1000s of people about what people find universally meaningful*.

Consider this:

• Organisations with strong communities often see improved customer retention.
• Many consumers feel more connected to brands that prioritise community.
• Community-focused initiatives can contribute to overall organisational growth.

But when we unpack community, what do we find inside? And how can experience design help you to create it?

Join us to explore the 'why and what' of community with Frances Goh and how the principles and process of Kaospilot Experience Design can help you to design experiences that integrate community as a meaningful outcome.

Meet Our Guest Speaker: Frances Goh

We’re thrilled to welcome Frances Goh, Head of Community & Growth at One Roof. Frances is an innovation consultant, brand strategist, and customer champion with a passion for helping organisations build strong communities and deliver outstanding customer experiences. Frances is also our mentor for the upcoming Kaospilot Experience Design Workshop in April.

In this session, Frances and Ramon Marmolejos from Alkimia will share insights on:

✅ The core principles of creating community
✅ Kaospilot 5E hacks to design intentionally for community
✅ Real-world examples of organisations using these approaches successfully

Who Should Attend?

• Community builders, designers, and facilitators looking to create spaces that foster belonging
• Social innovators and changemakers working towards impactful experiences
• People & Culture professionals seeking to design experiences that help to build internal communities
• L&D professionals seeking to integrate experience design into their programs
• Anyone curious about the intersection of design, community, and innovation

Don’t miss this opportunity to learn from one of the leading voices in community building and experience design.

*https://nathan.com/making-mean...