Digital Marketing Essentials (City of Armadale)

Please note: this workshop is for small business owners in the City of Armadale only. Eligible suburbs include Armadale, Ashendon, Bedfordale, Brookdale, Camilo, Champion Lakes, Doobarda, Forrestdale, Harrisdale, Haynes, Hilbert, Karragullen, Kelmscott, Lesley, Mount Nasura, Piara Waters, Roleystone, Seville Grove, and Wungong. 

Facebook, X, Instagram, TripAdvisor - names you've probably heard, but do you know how to use these rapidly growing platforms to promote your business and engage with current and potential customers?

This session examines a range of digital marketing options, including social media, email marketing and blogging, to help you understand what would work for your business.

This topic covers:

• The best social media platforms to use for your customers
• How often to post
• In-depth looks at Facebook, X, LinkedIn, YouTube, Pinterest and Instagram
• Ideas for creating content
• An introduction to blogging
• Email marketing
• Mobile marketing
• Understanding review sites

You'll receive a practical workbook that will help you clarify your digital marketing strategy, and there will be an opportunity to ask questions.

This session is an ideal starting point if you're feeling overwhelmed by social media. Or perhaps you've set up your Facebook page and aren't getting the results you expected.

This is an entry level workshop for people with little or no understanding of social media, or for those who are currently only using it in their personal lives.

This workshop is being hosted by the City of Armadale and presented by the Small Business Development Corporation, a Western Australian Government agency that helps small business owners to start well, survive and thrive. We offer free resources, business advice and low cost workshops covering what you need to know to boost your chance of business success. Turn to us for free, practical support to help your small business journey run smoothly.

Important booking information

Bookings are limited to two tickets each, however you can make more than one booking. If you are booking for more than one person, please provide each person's email address so they receive our emails with important links and downloads.

To book for larger groups, please contact us on 133 140 or email workshops@smallbusiness.wa.gov.au.

If you can no longer attend, please cancel so your place can be made available to another business owner. You can manage your booking from the update order button on your order confirmation email. Cancellations and refunds for paid workshops can be made up to 24 hours before the workshop starts.

Additional information for workshops

We are committed to supporting all WA small business owners, including those with diverse needs. Our workshops are delivered in a variety of buildings, locations and formats. If you would like further information about accessing a particular workshop, please email workshops@smallbusiness.wa.gov.au or call 133 140.