The Reality of Change

Research shows that up to 70% of change initiatives fail! This is often not because the strategy is wrong, but because the emotional side is often overlooked.

Change is emotional, whether we like it or not.
People resist, withdraw, engage or thrive based on how they feel... and yet feelings are the part we most often ignore.

That’s where the riders&elephants game-changing certification course comes in.

Why this course?

When organisations go through change, they often jump straight to plans, frameworks and timelines. But what about how your people feel?

Change is emotional. Whether it’s met with resistance, excitement, fear or apathy, it’s our emotional response that ultimately shapes whether change is embraced or rejected.

This course helps you close that gap between strategy and emotion. You’ll learn how to confidently lead and support people through the emotional side of change using the world-renowned Emotional Culture Deck.

It’s practical, real and immediately applicable, to help you not just manage process, but lead with emotional clarity.

Who is it for?

This course is ideal for people who lead or support change inside organisations, or who consult externally and want to deepen their toolkit:

People & Culture / HR Professionals
Change Managers
Project or Transformation Leads
Team Leaders and Supervisors
Coaches, Consultants and Facilitators
Strategic Planners
Organisation Development Leads

Whether you're running a transformation programme, guiding your team through restructure, or supporting a client through uncertainty, this course is for you.

What you’ll learn

How to use the Emotional Culture Deck Change Strategy Toolkit
How to support people through change with empathy, clarity and courage
How to lead yourself first through change, with insight and intention
How to explore emotional drivers within individuals and teams
How to design rituals and practices that make change stick
How to facilitate powerful, honest conversations about change and emotion

Pre-Course Virtual Meet-Up ( Optional )

The course journey begins with an optional 45-minute virtual meet-up on Monday 6th October at 12pm.

It’s a relaxed opportunity to say hello, connect with others, and share, what you hope to gain from the day, so you can arrive feeling focused, supported and ready.

This short session is designed to build connection, set intentions, and start your learning journey with clarity.

What to Expect on the Day

This is a hands-on, practical day focused on real conversations and useful tools. You’ll explore reflection guides, change canvases and conversation tools that help you and your teams look at change through a fresh lens. It’s about surfacing the things we often don’t say, building empathy, and making emotional culture part of how we lead.

There’ll be plenty of space to share experiences, connect with others, and feel supported throughout the day.

All materials and printed resources are provided
Tea, coffee and refreshments available throughout the day
Working lunch is provided

Course Overview

Part 1: Leading Self
Reflect on how you experience change and build a personal plan to lead yourself through it with confidence.

Part 2: Leading Others
Learn how to support people emotionally through change. Identify the feelings that matter and the behaviours that help.

Part 3: Leading Teams
Build skills to run team sessions that create shared understanding and emotional connection. Learn how to introduce simple rituals that help teams feel supported through change.

Part 4: Reflect and Review
Bring your learning together and leave with clear actions to take forward into your work.

What you’ll receive

Certified Emotional Change Strategy Practitioner Certificate and badge (Digital and Physical)
The full Emotional Change Strategy Toolkit, including physical and digital resources
60-minute group coaching call (6 weeks post-course)
90-day access to the global Elephant Rider community
50% discount on future Emotional Culture Deck purchases

Inside your toolkit (worth over £250)

An Emotional Culture Deck
Know Yourself Through Change Handbook
Change Conversation Guide
Change Leadership Canvas and Workshop Plan
Exploring Team Change Canvas
Change Rituals Canvas
Bonus: Transitions Handbook

These tools are designed to be practical and ready for use in the real world with your team, clients or community.

Post -Course Virtual Coaching Call ( Optional )

Monday 17th November at 12pm.

A follow-up session to help you reflect, troubleshoot, and get unstuck. Bring your real-world experiences, challenges, and questions, and we’ll help you work through them.

Why it matters

Change doesn’t fail because of poor planning.
It fails because people don’t feel seen, heard or supported.

Emotions drive behaviour, and behaviour drives change.
If you ignore emotion, you ignore the most powerful force in the room.

This course helps you bring emotion to the centre of your change strategy, and that’s where real transformation happens.

Meet Rebecca

Hi, I’m Rebecca Holliday, a certified riders&elephants Emotional Culture Deck Consultant here in the UK.

I specialise in helping leaders and teams thrive through emotional culture, When we support how people feel, we unlock how they perform, connect and grow.

Over the past three years, I’ve facilitated hundreds of people across diverse sectors to strengthen their emotional culture.

I’ve been honoured to receive a a cumulative facilitator score of 9.95 out of 10 for the riders&elephants certification courses I have delivered, something I’m incredibly proud of.

My sessions are interactive, energising and a safe environment to learn, connect and be inspired.

I’ll support you with practical tools, honest conversations and a chance to reflect on how you lead yourself and others through change.

I would love to see you there!

Feedback from practitioners

"Rebecca is energetic and positive, and her approach through the day was highly contagious. The materials are excellent, and I can't wait to start sharing my learnings and help businesses embed and develop their emotional culture."

"It was brilliant. Rebecca was very knowledgeable and created a great environment for opening up discussions and learning. A very enjoyable day with lots to take away and think about."

"My experience during this course is nothing short of fantastic. As someone who struggles to express feelings, the cards were a great tool for opening up and self-reflection. Rebecca supported us all the way through."

"Rebecca created a fun and inspiring learning environment that left the team excited and equipped to use their new skills."

"Rebecca was incredibly engaging and really enjoyed the session. I’m very excited to implement this across working groups."

"This was an engaging and insightful day. Rebecca was a supportive and motivational facilitator. I’m looking forward to putting this into practice."

"Thank you, Rebecca, for imparting your insight and knowledge. I had never experienced the Emotional Culture Deck before, but now I’m excited to continue the journey."

Refund policy

• Unfortunately, ECD Certified Consultants don’t offer refunds for this workshop experience.

• However, you may send someone else in your place to this workshop if you cannot attend for any reason. You must notify Rebecca that you will not attend the workshop and the name of the person that will attend in your spot.

• If you cannot attend the workshop, and no one attends in your place, Rebecca will post your ECD Emotional Change Strategy Workshop Kit to you – so you don’t miss out completely.

• If the Workshop Host cancels this workshop, you will be transferred to the next available workshop. You can contact the Workshop host for a refund if you cannot attend the revised workshop date.

Contact the host of ECD Emotional Change Strategy Course - Central Birmingham