This intensive workshop with esteemed publisher and editor Bernadette Foley will help you to understand what publishers are looking for in a new book pitch. It will teach you how to identify the audience for your book, and how to refine your topic or concept.

Understanding what publishers are looking for, how to identify the audience for your book, and how to refine your topic or concept.

Writing is satisfying and creative, and that’s a great reason to do it. If you want to take it further and write a book that people will read, you need to work out who those readers will be. This involves asking the essential questions: Who (are they)?, What (your book will give them)?, How (to reach them)?

We’ll discuss your answers, then work out how to present your book’s content to suit your audience. Next, we’ll consider the role of publishers in bringing books to the readers. They make decisions based on passion and taste, profit and loss, and a deep understanding of the market. We’ll explore what publishers and looking for and why.

Includes a catered lunch.

WORKSHOP FACILITATOR

A well-respected voice within the Australian publishing industry, Bernadette Foley has worked as an editor and publisher for more than 30 years. She was publisher of fiction and non-fiction for Hachette Australia for over 10 years, as well as for Pan Macmillan. Bernadette has guided many manuscripts to publication and presented at national writers’ festivals and editing and writing events. For the past eight years she has run her own business, Broadcast Books, working with writers to help them to develop their writing skills, and to publish their books independently.