Ethical Practice in the Digital and AI Era
Description
The future of career development is being reshaped in real time and career practitioners are at the centre of it.
From artificial intelligence and digital guidance platforms to automated career tools and data driven decision making, technology is rapidly transforming how career services are delivered. But alongside these opportunities come critical ethical questions around trust, privacy, fairness, transparency, and professional responsibility.
Join CICA for a thought provoking and highly relevant webinar exploring what ethical practice looks like in the digital and AI era.
This engaging session will help career practitioners confidently navigate the opportunities and challenges of emerging technologies while maintaining human centred, values driven practice. Drawing on international research and professional frameworks, including the IAEVG Ethical Guidelines, the webinar will unpack key issues including:
✨ AI and ethics in career development practice
✨ Data privacy and informed consent
✨ Algorithmic bias and fairness
✨ Transparency and trust in digital tools
✨ Professional responsibility in technology mediated environments
✨ Building digital competence and ethical confidence
Through practical examples and discussion, participants will explore how to critically evaluate and responsibly use AI driven tools while ensuring inclusivity, ethical integrity, and quality service delivery across evolving practice settings.
As digital technologies continue to influence the future of guidance, ethical capability and digital literacy are no longer optional. They are essential dimensions of professional identity and contemporary practice.
CICA Competencies:
• Digital Literacy, Emerging Technologies, and Information Management
• Ethical Practice
• Professional Practice Application
🚀 Whether you work in schools, higher education, employment services, private practice, community services, or workforce development, this webinar will provide valuable insights to strengthen your practice in a rapidly changing landscape.
A recording of the webinar will be made available to all registered attendees. If you’re unable to join the live session, you’ll receive access to the recording after the event for up to 14 days to watch at your convenience.
Lineup

Dr Jaana Kettunen
Dr Jaana Kettunen is an internationally recognised Professor of Guidance and Vice-director at the Finnish Institute for Educational Research (FIER), at the University of Jyväskylä. She currently serves as the President of the International Association for Educational and Vocational Guidance (IAEVG). Her research has a strong international orientation and focuses on career guidance practices, practitioner training, quality, strategic leadership, and public policy development, with a special interest in the design and use of information and communication technology in career guidance. She has published extensively and leads several international collaborations advancing digitalisation, professional competence, and ethical standards in the field of career development.
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