Ethical Practice in the Digital and AI Era

Rapid advances in digital technologies and artificial intelligence (AI) are transforming career development practice and the delivery of guidance services. As AI and other digital tools become increasingly integrated into career counselling and career education, they raise important questions about ethics, trust, and professional responsibility.

This webinar explores what ethical practice means in the digital and AI era, focusing on how career practitioners can critically and confidently engage with emerging technologies while upholding human-centered and values-driven practice. Drawing on international research and professional frameworks, including the IAEVG Ethical Guidelines, the session examines key ethical considerations, including data privacy, transparency, algorithmic bias, and informed consent, in technology-mediated environments.

Participants will gain insights into strengthening their digital competence and ethical awareness as essential dimensions of professional identity and responsibility. Through examples and discussion, we will consider how career professionals can evaluate and use digital and AI-driven tools responsibly, ensure fairness and inclusivity, and apply ethical standards consistently in evolving contexts.

CICA Competencies - Digital Literacy, Emerging Technologies, and Information Management, Ethical practice, Professional practice application

Presenter - Dr. Jaana Kettunen

Dr Jaana Kettunen is an internationally recognised Professor of Guidance and Vice-director at the Finnish Institute for Educational Research (FIER), at the University of Jyväskylä. She currently serves as the President of the International Association for Educational and Vocational Guidance (IAEVG). Her research has a strong international orientation and focuses on career guidance practices, practitioner training, quality, strategic leadership, and public policy development, with a special interest in the design and use of information and communication technology in career guidance. She has published extensively and leads several international collaborations advancing digitalisation, professional competence, and ethical standards in the field of career development.

A recording of the webinar will be made available to all registered attendees. If you’re unable to join the live session, you’ll receive access to the recording after the event for up to 14 days to watch at your convenience.