Facing the Future: Innovation, Collaboration and Strategy in the Australian Wine Sector

The Australian wine sector is experiencing one of the most challenging, and opportunity-rich, moments in its history. To chart a confident and innovative path forward, the Facing the Future forum brings together renowned international scholars, leading Australian researchers, and key industry figures for a half-day of insight, discussion, and strategic thinking.

Held as part of the 16th International Conference of the Academy of Wine Business Research (AWBR), this event offers industry professionals a rare chance to engage directly with global experts in wine business, marketing, tourism, sustainability, viticulture, and innovation.

Expect bold ideas, new evidence, and forward-thinking conversations tailored to the realities of Australian grapegrowers, winemakers, brand leaders, suppliers, and tourism operators.

Who Should Attend?

This event is ideal for:
• Wine brand managers & marketers
• Winemakers & grapegrowers
• Wine tourism & hospitality professionals
• Wine industry suppliers
• Wine researchers & academics
• Anyone invested in the future direction of the Australian wine sector

Why Attend?

✔ Engage directly with global leaders in wine research
✔ Explore evidence-based solutions to the sector’s biggest challenges
✔ Gain new insights on sustainability, consumer behaviour, and strategic innovation
✔ Connect with cross-disciplinary experts and international delegations
✔ Leave with practical frameworks to strengthen your business and the Australian wine ecosystem

Program Highlights

Speaker highlights include: Bryan Fry (CEO), Martin Cole (Wine Australia), Simone Loose (Geisenheim University), Nathalie Spielmann (NEOMA Business School), Roberta Capitello (University of Verona), Toby Kline (How Sustainability), Robin Shaw (Wine Tourism Australia), Tatiana Boudzine-Chameeva (KEDGE Business School), Steve Charters MW (Burgundy School of Business), Brendan Carter (Bottle Shock), Maggie Jarrett (See Saw Wines & Rootlings), Syuzanna Mosikyan (Adelaide University), and Shirley Fraser (Wine Australia).

You can access the full program here.

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