Facing the Future: Innovation, Collaboration and Strategy in the Australian Wine Sector

Name: Facing the Future: Innovation, Collaboration and Strategy in the Australian Wine Sector
Start: 2026-02-04T09:00:00+1030
End: 2026-02-04T14:00:00+1030
Location: Exhibition Hall, National Wine Centre of Australia

Wed, 4 Feb, 9am - 2pm ACDT

Exhibition Hall, National Wine Centre of Australia

Adelaide SA, Australia

Adelaide Business School

20 followers · Contact host

Description

Facing the Future: Innovation, Collaboration and Strategy in the Australian Wine Sector

The Australian wine sector is experiencing one of the most challenging, and opportunity-rich, moments in its history. To chart a confident and innovative path forward, the Facing the Future forum brings together renowned international scholars, leading Australian researchers, and key industry figures for a half-day of insight, discussion, and strategic thinking.

Held as part of the 16th International Conference of the Academy of Wine Business Research (AWBR), this event offers industry professionals a rare chance to engage directly with global experts in wine business, marketing, tourism, sustainability, viticulture, and innovation.

Expect bold ideas, new evidence, and forward-thinking conversations tailored to the realities of Australian grapegrowers, winemakers, brand leaders, suppliers, and tourism operators.

Who Should Attend?

This event is ideal for:
• Wine brand managers & marketers
• Winemakers & grapegrowers
• Wine tourism & hospitality professionals
• Wine industry suppliers
• Wine researchers & academics
• Anyone invested in the future direction of the Australian wine sector

Why Attend?

✔ Engage directly with global leaders in wine research
✔ Explore evidence-based solutions to the sector’s biggest challenges
✔ Gain new insights on sustainability, consumer behaviour, and strategic innovation
✔ Connect with cross-disciplinary experts and international delegations
✔ Leave with practical frameworks to strengthen your business and the Australian wine ecosystem

Program Highlights

Speaker highlights include: Bryan Fry (CEO), Martin Cole (Wine Australia), Simone Loose (Geisenheim University), Nathalie Spielmann (NEOMA Business School), Roberta Capitello (University of Verona), Toby Kline (How Sustainability), Robin Shaw (Wine Tourism Australia), Tatiana Boudzine-Chameeva (KEDGE Business School), Steve Charters MW (Burgundy School of Business), Brendan Carter (Bottle Shock), Maggie Jarrett (See Saw Wines & Rootlings), Syuzanna Mosikyan (Adelaide University), and Shirley Fraser (Wine Australia).

You can access the full program here.

This event is proudly hosted by:

This event is proudly sponsored by

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Bronze Sponsors

Tickets for good, not greed Humanitix dedicates 100% of profits from booking fees to charity

Refund policy

CANCELLATION AND REFUND POLICY The University of Adelaide looks forward to hosting you at the Facing the Future: Innovation, Collaboration and Strategy in the Australian Wine Sector. We are committed to providing a fair and transparent cancellation and refund policy for this event. We understand that circumstances may change, and we aim to accommodate these changes in the best possible manner. Cancellations and Refunds • Full Refund: Registrants who cancel their registration before 12th January 2026 will receive a full refund of the registration fee. • Partial Refund: Cancellations made between 12th January 2025 and 18th January 2026 will be eligible for a 50% refund of the registration fee. • No Refund: Cancellations made after 18th Jan 2026 will not be eligible for a refund, due to booking and other financial commitments incurred by the organisers. Refund Process All cancellation and refund requests must be in writing. To request a cancellation and refund, Registrants must contact the conference organisers at awbr2026@adelaide.edu.au with their registration details. Refunds (where applicable) will be processed within 30 days of the cancellation request, and the amount will be credited back to the original payment method where lawful to do so. Special Circumstances In case of unforeseen events such as medical emergencies or natural disasters, Registrants may be eligible for a full or partial refund at the discretion of the event organisers. Supporting documentation will be required in support of such requests. Transfer of Registration Registrants who are unable to attend the event may transfer their registration to another individual at no additional charge. The request for transfer must be made by 18th January 2026. We appreciate your understanding and cooperation regarding our cancellation and refund policy and look forward to a successful and enriching event

Hostinformation

Adelaide Business School

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Leveraging our unique location in the Southern Hemisphere, the University of Adelaide's Wine Business research aims to support the sustainable growth of the Australian and international wine industry.

World-class research is at the heart of our teaching and is driven by the needs of a unique and vibrant industry. As the world of wine continues to evolve, so too does our research.

Our wine business research strengths lie in 4 key areas to gain an understanding of how to engage customers (consumers and trade operators) online, and how to better manage the cellar door experience. These areas include: packaging and labelling, wine retailing, social media, and wine tourism.

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Wed, 4 Feb, 9am - 2pm ACDT

Exhibition Hall, National Wine Centre of Australia

Adelaide SA, Australia

Hosted by Adelaide Business School

Facing the Future: Innovation, Collaboration and Strategy in the Australian Wine Sector

Description

Facing the Future: Innovation, Collaboration and Strategy in the Australian Wine Sector

Who Should Attend?

Why Attend?

Program Highlights

This event is proudly hosted by:

This event is proudly sponsored by

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