Generating Sales Leads in Export Markets: Practical Strategies to Find and Convert Overseas Buyers
Generating Sales Leads in Export Markets: Practical Strategies to Find
Finding an overseas market is one thing. Finding the right people to buy from you and turning those conversations into actual business is another.
For many businesses, the biggest challenge in exporting isn't whether an international opportunity exists. It's knowing who to target, where to find them, how to approach them and how to turn initial interest into a commercial relationship.
This practical and highly interactive workshop has been developed specifically for ACT businesses that want to generate more sales opportunities in international markets.
Facilitated by Mark Thompson, the session takes participants beyond sales theory and into the practical realities of finding, approaching, qualifying and converting overseas buyers.
You'll explore the psychology behind why people buy, identify the sales approach that works for you, develop your ideal overseas buyer profile and learn how to use tools including LinkedIn and AI to research and connect with prospective customers.
And we won't just talk about it.
We'll put it into practice during the workshop researching prospects, developing approaches, making connections and testing the techniques live.
What You'll Learn
During this interactive workshop you will explore:
• Finding your inside sales child/persona
• Market selection and international opportunity assessment
• Export preparation and operational readiness
• Market entry preparation and market specific material planning
• Pricing strategies and international expansion planning
• Available export support programs and resources
Who Should Attend?
This workshop is ideal for:
• ACT small and medium businesses considering exporting
• Businesses that have received overseas enquiries
• Service providers exploring international markets
• Product-based businesses seeking export opportunities
• Founders, directors and business development leaders responsible for growth
Come Prepared With
To get the most out of the day, come prepared with recent connections with export market sales targets
Included Resources
All attendees will receive access to all the workshop resources
What Makes This Workshop Different?
Most export workshops focus on opportunities.
This workshop focuses on capability.
Rather than simply discussing overseas markets, we help businesses assess whether they have the systems, resources, compliance knowledge and operational capability needed to support sustainable international growth.
Participants complete practical exercises throughout the session and leave with a personalised assessment of their export readiness.
Included Resources
All attendees will receive access to all the workshop resources
Presenter
Presented by Mark Thompson
Mark Thompson will facilitate this practical, highly interactive workshop, teaching sales methodologies which directly generate and convert opportunities in international markets. Mark is an experienced entrepreneur, international sales executive and adviser with more than 20 years' experience building businesses and generating commercial growth. Mark founded and successfully exited his first business in his twenties before later founding SponServe, which he grew into a global sports technology business before its acquisition by KORE. He subsequently led KORE's international business, building extensive experience across Europe, North America and Australasia. Today, Mark advises and coaches businesses on sales, market entry, growth and commercial strategy. His approach is practical and relationship-focused, helping people understand why customers buy, find an authentic sales style, ask better questions and turn conversations into commercial opportunities.
Parking and arrival instructions
Parking
• WOTSO Car Park: 490 Northbourne Avenue, Dickson
• Arrival: Press the intercom and advise that you are attending an event with RD Consulting
• Parking rate: Free – parking costs are covered by RD Consulting
Arrival
• Building: RD Consulting, WOTSO Dickson
• Address: 490 Northbourne Avenue, Dickson
• Event location: Events Room, Level 2
• Arrival: Enter through the main entrance and proceed to reception. Reception will direct you to the lifts to Level 2.
• On Level 2, proceed to the Events Room, located next to the kitchen.
Nearby public transport
• Bus: Dickson Bus Interchange
• Light rail: Dickson Interchange Light Rail Station
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