Finding an overseas market is one thing. Finding the right people to buy from you and turning those conversations into actual business is another.

For many businesses, the biggest challenge in exporting isn't whether an international opportunity exists. It's knowing who to target, where to find them, how to approach them and how to turn initial interest into a commercial relationship.

This practical and highly interactive workshop has been developed specifically for ACT businesses that want to generate more sales opportunities in international markets.

Facilitated by Mark Thompson, the session takes participants beyond sales theory and into the practical realities of finding, approaching, qualifying and converting overseas buyers.

You'll explore the psychology behind why people buy, identify the sales approach that works for you, develop your ideal overseas buyer profile and learn how to use tools including LinkedIn and AI to research and connect with prospective customers.

And we won't just talk about it.

We'll put it into practice during the workshop researching prospects, developing approaches, making connections and testing the techniques live.

What You'll Learn

During this interactive workshop you will explore:

• Finding your inside sales child/persona
• Market selection and international opportunity assessment
• Export preparation and operational readiness
• Market entry preparation and market specific material planning
• Pricing strategies and international expansion planning
• Available export support programs and resources

Who Should Attend?

This workshop is ideal for:

• ACT small and medium businesses considering exporting
• Businesses that have received overseas enquiries
• Service providers exploring international markets
• Product-based businesses seeking export opportunities
• Founders, directors and business development leaders responsible for growth

Come Prepared With

To get the most out of the day, come prepared with recent connections with export market sales targets

Included Resources

All attendees will receive access to all the workshop resources

Contact the host of Generating Sales Leads in Export Markets: Practical Strategies to Find and Convert Overseas Buyers