Grow Your Brand

As Jeff Bezos (founder & CEO of Amazon) said "Your brand is what people say about you when you're not in the room".

What a lot of business owners misunderstand is the big difference between growing a business and growing a brand.  A brand is a broader expression of your business, it’s the image or identity behind your business, your products, your services and your community.

Our next event, 'Grow Your Brand' promises to be a fun evening of learning and discussing what's involved in growing a strong brand for any type of business.

Join us at the newly opened Kick Back Brewing where guest facilitator and branding expert, Emily Hilder from Human Brands will guide our special guest panelists in sharing their brand-building wisdom.

You will learn from:
- the Instagram famous 'van life' adventurers, Domenic Palumbo & Elise Cook from Down The Rabbit Hole who have built personal brands and a wine/venue brand;
- geologist-come-brewer Brenton Schoemaker from Kick Back Brewing;
- the man the big banks love to hate, Paul Atherton from The Wall Street Guy.

Date:    Wednesday 23rd June 2021
Time:    5:30pm for a 6:00pm start to 8:30pm
Location:   Kick Back Brewing - 11 Old Coach Rd, Aldinga

Your investment: 
$20 + booking fee (BTA members)
$30 + booking fee (non-members)
- includes nibbles - drinks available for purchase on the night

Space is limited, so secure your ticket early. 
Tickets on sale until midnight Friday 18th June 2021

MEET OUR FACILITATOR

EMILY HILDER

Emily Hilder is a Brand Strategist and Head Human at Human Brands. She helps professional services pinpoint their ‘zone of genius’, speak about their work with confidence and package it in a way that connects with their customers. Emily has spent 25 years supporting clients to create and grow thriving businesses. Before establishing Human Brands in 2004 Emily held senior strategic roles at some of the world's largest advertising agencies. She has worked with more than 600 organisations at every stage of their journey, from local startups to household names like Telstra, Wrigley's Gum and Kids’ Helpline. Together with her team of designers, writers and digital marketers,
Human Brands helps client-based businesses attract the right clients, make good money and do work that they love.

www.humanbrands.com.au

MEET OUR GUEST PANEL SPEAKERS

DOMENIC PALUMBO & ELISE COOK - Down the Rabbit Hole

Domenic & Elise are the husband & wife team behind Down The Rabbit Hole wines. Their venture started with a dream and on a shoestring - with one wine, and a whole lot of energy and time, and have grown their brand by focussing on engaging their local customers in creative ways. Their love for wine has always been about what the experience of sharing a bottle delivers, so they have always been intent on making the 'experience', in every aspect, the focus. 

www.downtherabbitholewines.com.au

BRENTON SCHOEMAKER - Kick Back Brewing

After too many days sitting behind computer screens in an office job I never thought I'd have, I needed a change in lifestyle and profession. I decided to pursue a passion rather than a dollar and ended up convincing the family we should start a brewery and taphouse. My science background in oil and gas geology has driven a quality data approach to brewing and also has taught me that a strong team is required to pull together a big project such as opening a brewery. 

www.kickbackbrewing.com.au


PAUL ATHERTON  - That Wall Street Guy

46 year old Paul Atherton has spent much of his career as one of the top investment advisors on Wall Street. He has a unique insider’s view of the secret world of global finance, risk and investments. Paul has returned to Australia on a mission to help regular people win back their financial power, and he’s ready to take on the financial institutions which he believes are holding Australia to ransom. 

https://thatwallstreetguy.com/