How to Optimise your Website

Please note: this event is run by the Small Business Development Corporation for small business owners in Western Australia only.

A well optimised website is the cornerstone of a successful online presence. Learn how to transform your website into a high performing asset that captivates users and drives tangible results.

In this workshop, you will gain an understanding of website optimisation techniques, from streamlining site navigation and enhancing page load speed to optimising mobile responsiveness and creating engaging and conversion-driven landing pages. Implementing these tactics will help provide users with a seamless and positive user experience that can increase customer engagement and retention rates, leading to higher conversion and improved customer satisfaction.

For this workshop you will need to:

• Bring a laptop and mobile phone

This topic covers:

• Website optimisation techniques
• Enhancing user experience for increased engagement
• Improving search engine rankings and visibility through Search Engine Optimisation (SEO)
• Drive higher conversions and online performance
• Gathering actionable insights to optimise website content and design

This session is for business owners and staff responsible for marketing seeking to optimise their online presence.

The facilitator of this topic, The Social Lab is an innovative digital marketing agency empowering businesses to thrive in the digital landscape. Harnessing data-driven insights, compelling storytelling and the latest trends and tools, they specialise in developing impactful campaigns that foster brand awareness, drive engagement and deliver tangible results.

Important booking information

Got a query? Check our Workshop Frequently Asked Questions or get in touch with us at workshops@smallbusiness.wa.gov.au. 

Bookings are limited to two tickets each, however you can make more than one booking. If you are booking for more than one person, please provide each person's email address so they receive our emails with important links and downloads.

To book for larger groups, please contact us on 133 140 or email workshops@smallbusiness.wa.gov.au

If you cannot attend, please cancel so your place can be made available to another business owner. You can cancel your booking from the update order button on your order confirmation email. Cancellations and refunds for paid workshops can be made up to 24 hours before the workshop starts.

Additional information for workshops

We are committed to supporting all WA small business owners, including those with diverse needs. Our workshops are delivered in a variety of buildings, locations and formats. If you would like further information about accessing a particular workshop, please email workshops@smallbusiness.wa.gov.au or call 133 140.