Introduction to Behavioural Influence

Designed for people who want to learn how to influence the behaviours of others, this introductory session is aimed at people who are relatively new to behaviour change and ‘system 1 and 2’ thinking.  It will provide you with tools and understanding to support your ability to influence people to change their behaviours for the better, whether in public health, the environment or to address social challenges.

The half-day session will be based on The BCC’s Behavioural Framework, which is underpinned by leading theoretical and applied models of psychology, behavioural sciences and behavioural economics.

Participants will receive a methodical approach to behaviour change, including an overview of the potential motivations, barriers and facilitators of behaviour change, arranged into eight domains, and brainstorm how to apply them to deconstruct behavioural influence and solve behavioural problems. The session will also provide an overview of the levers mix for intervention design.

This Introductory course is being offered on two date options - 1 March 2023 and 5 April 2023.

To gain a deeper understanding of what you have learnt, participants are encouraged to enrol in a second half-day workshop - Masterclass in Behavioural Influence - where you will focus on the hands-on application of behavioural influence to real world problems.  The Masterclass is being held on 3 May 2023.

Please note: The Introduction to Behavioural Influence course is a pre-requisite to attending the Masterclass in Behavioural Influence. If you book both the Introduction and the Masterclass at the same time, please enter promotional code Save50BI to save $50 off the Masterclass course fee. Book the Masterclass now by clicking here.

Presenter: 

Donna van Bueren, Director Behavioural Insight
Donna is a highly regarded strategic advisor and practitioner, with over 30 years’ experience working with governments in Australia and overseas. She has an extensive record of consulting and delivering projects in behaviour change, citizen engagement and government communications capability across Australia, Singapore, the UAE and Saudi Arabia and, through collaboration, into developing countries. She has worked for more than two decades with behavioural theories and models of influence, and specialises in their application across both Western and Middle Eastern contexts and socio-demographic settings.

Course details: 

Date: 1 March 2023 or 5 April 2023

Time: 9am - 12.30pm (arrival from 8.30am)

Cost: $350 +BF, includes morning tea

Tickets are non-refundable.