Masterclass in Behavioural Influence
Event description
This Masterclass extends the content of the Introductory session, focusing on the application of behavioural influence on real world behavioural problems.
After a quick re-cap on The BCC’s Behavioural Framework, participants will take part in a hands-on interactive session where they apply the components of the Framework to a shared behavioural problem, and will brainstorm how to find intervention levers from behavioural data.
In the second half of the session, participants will have the opportunity to further practice the process of behavioural diagnosis, beginning with a focus on defining behaviours and writing behavioural goals, followed by a hands-on practice session using the Framework on their own individual behavioural issue.
Please note: The Introduction to Behavioural Influence is a pre-requisite to the Masterclass. The Introduction half-day training course is being offered on two dates - 1 March 2023 and 5 April 2023. If you book both the Introduction and the Masterclass at the same time, please enter promotional code Save50BI to save $50 off the Masterclass course fee. Book the Introduction to Behavioural Influence course now by clicking here.
Presenter:
Donna van Bueren, Director Behavioural Insight
Donna is a highly regarded strategic advisor and practitioner, with over 30 years’ experience working with governments in Australia and overseas. She has an extensive record of consulting and delivering projects in behaviour change, citizen engagement and government communications capability across Australia, Singapore, the UAE and Saudi Arabia and, through collaboration, into developing countries. She has worked for more than two decades with behavioural theories and models of influence, and specialises in their application across both Western and Middle Eastern contexts and socio-demographic settings.
Course details:
Date: 3 May 2023
Time: 9am - 12.30pm (arrival from 8.30am)
Cost: $350 +BF, includes morning tea (or $300 +BF if booking the Introduction to Behavioural Influence at the same time, by using promo code Save50BI)
Tickets are non-refundable. Please ensure you have either enrolled in, or completed, the Introduction to Behavioural Influence prior to attending this Masterclass.