IOW - Progressing your brand in a Male-Dominated Industry

Name: IOW - Progressing your brand in a Male-Dominated Industry
Start: 2025-10-15T07:30:00+1100
End: 2025-10-15T09:00:00+1100
Location: Rialto Business Centre

Wed, 15 Oct, 7:30am - 9am AEDT

Rialto Business Centre

Melbourne VIC, Australia

Importance of Women

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Event description

How do you build and progress your personal and professional brand when the environment isn’t always designed with you in mind?

🌟 In our next IOW session, we're thrilled to welcome Felicity Henshaw, who will share her journey of 'Progressing your brand in a Male-Dominated Industry'.

With over two decades at Toyota Motor Corporation Australia, Felicity has risen from strategic marketing into enterprise transformation leadership. Her journey is a masterclass in resilience, and offers a unique perspective on leadership and influence in a traditionally male dominated industry.

👉 Whether you’re at the start of your career or looking to take your leadership to the next level, this session will equip you with insights to own your brand and progress with purpose.

📆 Date: 15 October 2025

⏰ Time: 7:30am - 9am AEDT

📍 Location: Rialto Business Center, 525 Collins St, Melbourne VIC 3000

🎟️ Reserve your spot today!

SPEAKER: FELICITY HENSHAW

Felicity Henshaw has spent 21 years at Toyota Motor Corporation Australia, progressing from strategic marketing roles into enterprise transformation leadership. Her expertise spans partnerships, sponsorships, brand activations, and community engagement, with a strong focus on mentoring and team development. Known for her structured approach and results-driven mindset, Felicity has consistently delivered initiatives that elevate brand presence and drive measurable impact.

Today, Felicity leads Organisational Change Management for Toyota’s ERP-X transformation project, one of the company’s most critical system upgrades. She oversees change activities across Sales, Parts & Warranty, Finance, and more, and has developed national communications for Dealer and Supplier networks. Her journey reflects a deep commitment to evolving brand strategy within complex environments, offering a unique perspective on leadership and influence in a traditionally male dominated industry.

PROUDLY SPONSORED BY

Tickets for good, not greed Humanitix dedicates 100% of profits from booking fees to charity

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Importance of Women

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The ‘Importance of Women’ (IOW) program holds monthly networking speaker events for our Women 4 STEM members and their guests, where we ask inspiring women and men in STEM fields, to share their experiences about the job they do now, how they got to where they are, the challenges they faced, the pitfalls they experienced along the way and the successes celebrated.

The series is designed to give our members and guests the opportunity to:

Gain an understanding of what is possible
Get ideas on how to progress their career
Consider different career opportunities and alternatives
Hear real life experiences on how to deal with some of the challenges that face women in the workforce
Gain different and/or new perspectives on the STEM Industries
Meet people and expand their network

At Women 4 STEM, we are passionate about our service pillar programs which focus on creating sustainable services that span the life stages of a woman’s career. By reviewing how our programs can overlap, there is a clear career path and ensuring that we are offering a range of services that is inclusive of all women.

Our members are at the heart of what we do. Their membership, community, and engagement help to keep Women 4 STEM going. In partnership with our corporate, education and individual members, we share a commitment to diversity and the support of women and girls across all stages of their careers. We have welcomed new individual and corporate members into our fold.

We recognise that we are only as good as the people who make everything happen. Women 4 STEM is run entirely by volunteers. In FY21, more than 200 volunteers invested over 10,000 volunteer hours, doing everything from managing our social media, recruiting for events, running world-class programs, providing mentorship support, and everything in between—in addition to a global pandemic. Our organisation wouldn’t be possible without our volunteer’s generosity and support.

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Wed, 15 Oct, 7:30am - 9am AEDT

Rialto Business Centre

Melbourne VIC, Australia

Hosted by Importance of Women