How do you build and progress your personal and professional brand when the environment isn’t always designed with you in mind?

🌟 In our next IOW session, we're thrilled to welcome Felicity Henshaw, who will share her journey of 'Progressing your brand in a Male-Dominated Industry'.

With over two decades at Toyota Motor Corporation Australia, Felicity has risen from strategic marketing into enterprise transformation leadership. Her journey is a masterclass in resilience, and offers a unique perspective on leadership and influence in a traditionally male dominated industry.

👉 Whether you’re at the start of your career or looking to take your leadership to the next level, this session will equip you with insights to own your brand and progress with purpose.

📆 Date: 15 October 2025

⏰ Time: 7:30am - 9am AEDT

📍 Location: Rialto Business Center, 525 Collins St, Melbourne VIC 3000

🎟️ Reserve your spot today!

SPEAKER: FELICITY HENSHAW

Felicity Henshaw has spent 21 years at Toyota Motor Corporation Australia, progressing from strategic marketing roles into enterprise transformation leadership. Her expertise spans partnerships, sponsorships, brand activations, and community engagement, with a strong focus on mentoring and team development. Known for her structured approach and results-driven mindset, Felicity has consistently delivered initiatives that elevate brand presence and drive measurable impact.

Today, Felicity leads Organisational Change Management for Toyota’s ERP-X transformation project, one of the company’s most critical system upgrades. She oversees change activities across Sales, Parts & Warranty, Finance, and more, and has developed national communications for Dealer and Supplier networks. Her journey reflects a deep commitment to evolving brand strategy within complex environments, offering a unique perspective on leadership and influence in a traditionally male dominated industry.

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