Talent Strategy Master Class with James Ellis (USA)
Description
VideoMy is excited to be hosting an exclusive Master Class with the one and only James Ellis (USA), in his first ever Australian appearance.
This isn't a keynote. It's a hands-on, half-day workshop where James works with you, not at you, to build the foundations of a talent strategy that actually holds up.
If you're finding it hard to articulate what makes your company different to the candidates you actually want to attract, this workshop is for you.
Over the course of an afternoon, James will challenge your assumptions about what makes an employer genuinely attractive and give you the tools to:
Build your Talent Brand promise – the compelling, authentic reason the right candidates choose you. Not perks. Not ping-pong tables. The real differentiator that drives talent decisions.
Reposition talent acquisition as a growth engine, not a cost centre. This reframe changes how you hire, how you budget and how you make your case to the business.
Develop and activate a unique employer brand identity in weeks, not months. No fluff, just what works.
Leave with an actionable framework built collaboratively during the session, so you know exactly how to implement it, not just that you should.
James will be joined by one of Australia's most respected employer brand leaders, Brie Mason, who will draw on her 20+ years’ experience leading EVP and employer brand activations for some of the world’s top employers.
Brie's interactive session will unpack her blueprint for how to attract and engage top talent using your number one channel – your people.
Who this is for:
This Master Class is designed for talent acquisition leaders, HR directors and employer brand managers who are serious about meaningful change.
If you're looking for a quick fix, this isn't it. If you're ready to build something that actually grows your business, James will make sure the day is worth it.
With his trademark wit, humour and disarming honesty, James will give you the tools to become a genuinely "choosable" employer among the talent you actually want to attract.
Don't miss this exclusive chance to learn from one of the world's most respected and engaging employer branding and talent strategy experts.
Additional details:
The Master Class is being held in Melbourne on Wednesday September 2nd (the day before the 2026 ITAs Awards Night).
Allow for a half day afternoon workshop from 1pm to 5pm, with an afternoon tea break.
The Master Class will be followed by networking drinks at Quarterhouse Rooftop from 5pm (hosted in collaboration with Melbourne Talent Meetup).
Hosted by VideoMy.
Held in partnership with the ITAs.
Featuring
James Ellis
James Ellis is one of the leading employer brand authorities world-wide. A speaker, podcaster, practitioner and bestselling author of four industry-shaping books including Becoming Choosable and Talent Chooses You, James has worked as an attraction and retention expert for over 15 years. He has presented in workshops and on-stage at some of the world’s biggest talent events, sharing invaluable insights that leave audiences with practical language and frameworks they can use Monday morning, not next quarter. Based in Chicago, James’ most recent book is the bestseller Becoming Choosable, offering a practical and slightly contrarian take on how talent strategy drives business growth
Brie Mason
Brie Mason is one of Australia's most experienced Employee Experience, EVP and Employer Brand leaders, with more than 20 years' experience helping some of Australia's largest and most recognised brands attract, engage and retain the talent needed to drive innovation, performance and growth. Her career spans global brands, advertising agencies, her own consultancy and in-house leadership roles across a diverse range of industries. Combining expertise in employee research, marketing, communications, experience design and employer branding, Brie creates practical strategies that strengthen both employee and business outcomes. Today, she's exploring how organisations must evolve their employer brand playbook for an AI-enabled world - influencing not only what employees say about them, but what AI says about them too.
Tickets for good, not greed Humanitix dedicates 100% of profits from booking fees to charity
