Know Your Buyer, Grow Your Sales – A Marketing & Sales Workshop

This hands-on workshop is designed to help participants improve lead generation and sales outcomes by building a stronger understanding of their ideal client and how to connect with them effectively.

By integrating marketing strategy with sales practice, the session empowers attendees to:

• Identify and clarify who their ideal client really is

• Craft messaging that speaks to their audience’s needs and motivations

• Apply that insight to a real sales conversation that builds trust and converts.

The goal? To ground participants in a deeper awareness of their market and equip them with messaging and communication tools that support stronger, more successful sales interactions. 

Learning Outcomes

By attending this workshop, participants will:

1. Understand Their Market and Client

• Explore the role of client insight in marketing and sales success

• Participate in a practical client profile exercise to define ideal customer characteristics, challenges and motivators.

2. Apply Insight to Real Conversations

• See how deeper understanding changes the sales dynamic

• Observe and participate in a facilitated role play demonstrating a sales conversation rooted in client insight.

3. Strengthen Messaging for Better Conversion

• Review real-world examples of good vs. poor messaging

• Reflect on what resonates—and why

• Rewrite their own key messages to better align with their audience's values, needs and decision drivers.
  

4. Bridge the Gap Between Marketing & Sales

• Understand how strategic messaging directly supports conversion

• Learn how aligned communication across marketing and sales builds confidence, clarity and results.

A light lunch will be provided for all attendees.

About us

Sarah Ferraina- Save My Marketing

Experienced Marketing Strategist Coach & Consultant, with 20+ years shaping global brands, Founder and CEO, Sarah Ferraina excels in crafting B2B/B2C growth strategies. Her secret to success? Understanding customers deeply.

Sarah's expertise spans strategy, branding, digital marketing, content strategy, and more. Her purpose: Empower businesses to market smartly, cultivate sustainable growth, and build dream brands.

Konstantin Beyner- OSS Group Australia

Sales leader and OSS Founder, Konstantin Beyner brings over 18 years’ experience helping businesses drive revenue and build high-performing sales teams. His mission? Replace politics with productivity.

Specialising in outsourced sales solutions, strategy and business growth, Konstantin empowers companies, from start-ups to global brands, to scale smarter, simplify operations and unlock sales potential.