This hands-on workshop is designed to help participants improve lead generation and sales outcomes by building a stronger understanding of their ideal client and how to connect with them effectively.

By integrating marketing strategy with sales practice, the session empowers attendees to:

Identify and clarify who their ideal client really is
Craft messaging that speaks to their audience’s needs and motivations
Apply that insight to a real sales conversation that builds trust and converts.

The goal? To ground participants in a deeper awareness of their market and equip them with messaging and communication tools that support stronger, more successful sales interactions.

Learning Outcomes

By attending this workshop, participants will:

1. Understand Their Market and Client

Explore the role of client insight in marketing and sales success
Participate in a practical client profile exercise to define ideal customer characteristics, challenges and motivators.

2. Apply Insight to Real Conversations

See how deeper understanding changes the sales dynamic
Observe and participate in a facilitated role play demonstrating a sales conversation rooted in client insight.

3. Strengthen Messaging for Better Conversion

Review real-world examples of good vs. poor messaging
Reflect on what resonates—and why
Rewrite their own key messages to better align with their audience's values, needs and decision drivers.

4. Bridge the Gap Between Marketing & Sales

Understand how strategic messaging directly supports conversion
Learn how aligned communication across marketing and sales builds confidence, clarity and results.

A light lunch will be provided for all attendees.

About us

Sarah Ferraina- Save My Marketing

Experienced Marketing Strategist Coach & Consultant, with 20+ years shaping global brands, Founder and CEO, Sarah Ferraina excels in crafting B2B/B2C growth strategies. Her secret to success? Understanding customers deeply.

Sarah's expertise spans strategy, branding, digital marketing, content strategy, and more. Her purpose: Empower businesses to market smartly, cultivate sustainable growth, and build dream brands.

Konstantin Beyner- OSS Group Australia

Sales leader and OSS Founder, Konstantin Beyner brings over 18 years’ experience helping businesses drive revenue and build high-performing sales teams. His mission? Replace politics with productivity.

Specialising in outsourced sales solutions, strategy and business growth, Konstantin empowers companies, from start-ups to global brands, to scale smarter, simplify operations and unlock sales potential.