Leadership, trust and authenticity in a crisis: Reflections and learnings from the Red Cross

Nothing about this 2019/2020 bushfire season was normal. 

Certainly not the fires and devastation, or the $180 million that has been donated to the Red Cross fund to date. Not the phone call from Kylie Minogue, the Instagram messages from David Beckham, or the announcement from Ellen DeGeneres that she was starting a fundraising campaign for Australian Red Cross. 

Not even the harsh reality of the 22nd January (a date forever etched in the minds of Red Cross Australia team) and the tireless efforts of a hard-working team, against a backdrop of intense scrutiny, could have ever been considered normal. 

But perhaps it is the new normal...

Belinda & Matt have some amazing stories to share – and more than a few key learnings that you might just want to hear. 

Keynote details:

Date: Thursday 2 April 2020

Time: 10.45am (for 11.00am start) - 12.30pm

Venue: Karstens, Level 1, 111 Harrington Street, The Rocks

If this Keynote needs to be cancelled all participants will be sent a Zoom invitation to take part.

About our speakers:

Belinda Dimovski

Belinda has been leading business transformations centred around the customer for over 15 years across telecommunications, pharma, health and not for profit organisations. 

She is currently the Director of Engagement and Support at Australian Red Cross responsible for Marketing and Communications, along with Digital, media and PR as well as customer experience. Her remit extends to fundraising and partnerships, retail and also First Aid. She sits on the board at Bendigo Bank Homebush and the Australasian Reporting Awards.

Belinda is a 2020 Telstra Business Women’s Awards NSW state finalist in the ‘for purpose and social enterprise’ category.

Matt Fisher

Matt Fisher leads Strategic Communications at Red Cross, overseeing all of the organisation’s external and internal corporate comms. He has been a member of the Media, Marketing and Communications teams there for almost four years, priding himself on absolute accuracy, and making content as engaging, transparent and timely as possible. 

In seventeen years prior to moving into the NFP sector, Matt held content strategy positions at Tourism Australia and the online version of the Yellow Pages in the UK, but he found his first appreciation for storytelling and engaging audiences in print and TV news journalism between 1999 and 2009.