What would people say about you when you’re not in the room? Your brand is the stories that people share about you and it doesn’t matter whether you’re a small business, multinational, not for profit or a global franchise – everyone has a brand and everyone has a story.

The reality is people are already sharing these stories about you – both the good and bad. The great news is you have the opportunity to shape them.

In her new book, Magnetic Stories: Connect with Customers and Engage Employees with Brand Storytelling (Wiley $29.95), best-selling author and leadership specialist Gabrielle Dolan draws upon her extensive experience to provide a practical guide to unpacking your brand story to rapidly improve customer and employee loyalty, regardless of size or industry.

It's been described as – “the book that makes you feel like running back to your work and completely re-thinking how you tell your company’s story, if not your own.”

The Centre for Strategic Communication Excellence presents: Magnetic Stories: Connect with Customers and Engage Employees with Brand Storytelling – an evening with Gabrielle Dolan. This event is proudly supported by IABC Victoria.

This event is for communication professionals, business leaders and anyone else who wants to take control of their brand and generate and share stories with a powerful magnetic attraction.

The ticket price includes a signed copy of Gabrielle’s new book.

COVID-safe rules apply on seating, masks (please BYO), record keeping and health guidelines.

What others are saying about it:

“This excellent “brand storytelling bible” is a magnetic source of inspiration for those who want to attract commercial success.”
Jac Phillips, Senior Director and Head of Marketing Visa

“Magnetic Stories is packed with great examples of “case stories” and will give any reader the confidence on how to create and tell your messages through storytelling.”
Michael Ebeid, Former CEO SBS and Group Executive Telstra

“Every time I read Gabrielle’s wisdom, I am reminded of the need to be more thoughtful in the stories I tell. Gabrielle has hit yet another home run!” Gretchen Gagel, Managing Director, Asia Pacific, Conversant

“In Magnetic Stories Gabrielle delivers again. The book is engaging, thought provoking, easy to digest, littered with humorous asides and, most importantly, practical.”
Stephen Purcell, Non-executive Chairman, Nexia Australia

About Gabrielle Dolan

Gabrielle Dolan can tell you a story or two. In fact, it was while working in a senior leadership role at National AB that she realised the power of storytelling in effective business communication. Since that epiphany, Gabrielle has found her calling as a global thought leader on authentic leadership and business storytelling.

A highly sought-after keynote speaker, educator and author, Gabrielle has worked with thousands of high-profile leaders from around the world and helped countless companies and multinationals to humanise their communications, including Telstra, Accenture, EY, VISA, Uber, Australia Post, NAB, Amazon, Vodafone and the Obama Foundation to name a few.

She holds a master’s degree in management and leadership from Swinburne University, an associate diploma in education and training from the University of Melbourne, and is a graduate of the Harvard Kennedy School of Executive Education in both the Art and Practice of Adaptive Leadership and Women and Power: Leadership in a New World.

Gabrielle is also the bestselling author of Real Communication: How to be you and lead true, a finalist in the Australian Business Leadership Book Awards for 2019. Her other published books include Stories for Work: The Essential Guide to Business Storytelling (2017), Storytelling for Job Interviews (2016), Ignite: Real Leadership, Real Talk, Real Results (2015) which reached the top five on Australia’s bestselling business books and Hooked: How Leaders Connect, Engage and Inspire with Storytelling (2013). Her latest title, Magnetic Stories: Connect with customers and engage employees with brand storytelling will be published by Wiley in March 2021.

Bringing humanity to the way business people communicate isn’t just a career, it’s a calling. Her dedication to the industry was recognised when Gabrielle was awarded the 2020 Communicator of the Year by the International Association of Business Communicators Asia Pacific region. The ultimate expression of her passion for the cause is her Jargon Free Fridays movement/ global movement (jargonfreefridays.com).