Marketing on a Budget - Moorooka 3.3

Marketing on a Budget

Sick of feeling like effective marketing is only for businesses with big budgets. Marketing on a Budget is a practical, no-fluff workshop designed for small business owners and operators who want results without wasting time or money.

This session cuts through the noise and focuses on what actually moves the needle when resources are limited. You’ll learn how to build a strong marketing foundation, make smarter decisions with your spend, and prioritise the activities that deliver real commercial impact.

You’ll learn:

• How to identify the highest-value customer to focus on first

• How to sharpen your message so your marketing works harder

• Which channels give the best return when budgets are tight

• How to create simple, consistent content without burning out

• Where to spend (and where not to) when every dollar counts

• How to create a focused action plan you can implement immediately

You’ll leave with clarity, confidence and a realistic marketing plan that fits your budget, and your business

Presented by: Lucy Mortimer

Duration: 2 hours

About the Presenter: With over 12 years of industry experience, Lucy is a marketing strategist known for her holistic approach to building brands that last. She specialises in strategy, marketing psychology and designing customer journeys that don’t just sell, they resonate.

Lucy holds a Bachelor of Communications and Public Relations, which she completed in just 18 months. Her focus is always on long-term success over short-term hype, helping businesses develop smart, sustainable marketing strategies that align with their goals and audience behaviour.

When she's not providing marketing support to business owners, you'll find her reading marketing books, exploring AI tools, or finding new ways to upskill. For Lucy, marketing isn’t just a job, it’s a lifelong obsession.

This workshop is presented by the Digital Solutions Program in partnership with Brisbane City Council.

Please note by continuing the registration process you acknowledge and agree your information will be shared with the Commonwealth Department of the Treasury and the Commonwealth Department of Industry, Science, and Resources for program evaluation and reporting purposes.