Masterclass: Selling to US Schools & Universities

Want to unlock the secrets of selling to US schools and universities? Join our exclusive Masterclass: Selling to US Schools and Universities, where leading market experts will share strategies to navigate the complex US education market and build lasting relationships to propel your EdTech to success.

This masterclass is part of our Masterclass Series across the year that are designed to fast-track your EdTech journey. You will have the opportunity to learn from industry experts and gain valuable insights into the key situations shaping your business.

Masterclass: Selling to US Schools and Universities will deep-dive into;
- Understanding the US Education Market: Gain insights into the key players in both public and private institutions, along with current trends shaping the education landscape.
- Navigating the Procurement Process: Learn how to effectively navigate RFPs, budgets, and approval cycles to successfully sell into schools and universities.
- Building Relationships: Discover the importance of identifying the right contacts and focusing on long-term, trust-based relationships over short-term transactions.
- Tailoring Solutions: Master the art of customising your offerings to meet the specific needs and goals of each educational institution.
- Overcoming Challenges: Understand how to address budget constraints, navigate institutional complexities, and stay resilient in the face of rejection.

We are excited to welcome Matt Gambino, Founder of Propel Skills, and Tara Rodoni, CEO of Sage Education Marketing, to help us navigate the conversation. With years of hands-on experience in the K12 and Higher Education space, Matt and Tara will provide actionable strategies to help you understand the tricky US education sector and build lasting relationships with the right contacts. product offerings, and confidently enter new markets.

Come prepared to get all your questions answered on key players, the public vs. private sector, the procurement process, and more. Walk away with the insights and strategies you need to succeed.

Don’t miss this opportunity to learn from two of the most knowledgeable US education experts on how to successful sell into the US education system.

Masterclass: Selling to US Schools & Universities is free to all NSW based EdTech companies thanks to the support of StudyNSW, as part of AmplifyED, a series of initiatives fostering the growth of NSW based EdTech companies.

For EdTech companies based outside of NSW, EduGrowth membership along with an attendance fee is required to attend. Email hello@edugrowth.org.au to learn more about becoming a member.

Please note: this event is delivered online only. 

About Tara Rodoni

Tara Rodoni | CEO | Sage Education Marketing

Tara is the CEO of Sage Education Marketing and founder of Qalibrate. With a passion for global education accessibility, Tara is a seasoned executive-level consultant, dedicated to driving business growth through strategic development, uncovering untapped market opportunities, and orchestrating impactful marketing strategies across traditional and online platforms. Shaped by extensive international exposure, honed in dynamic markets across Australia, Asia, Africa, the EU, and the USA, Tara has deep experience to navigate diverse landscapes and harness cross-cultural insights to fuel success.

About Matt Gambino

Matt Gambino | Founder | Propel Skills

Matt is the founder of Propel Skills, helping EdTech businesses create, win, and retain sales opportunities across the USA. Matt has helped hundreds of EdTech companies and thousands of employees bring honor back to EdTech selling, and get results. Propel helps EdTech companies develop the essential skills needed to identify and create buyers in the competitive education market.

About EduGrowth

EduGrowth is Australia’s education technology and innovation industry hub. Through connection and collaboration we accelerate Australia’s EdTech ecosystem globally.

We are connecting a community of education providers, industry participants and EdTech entrepreneurs committed to reimagining learning in the digital age. As education transitions to borderless digital delivery, our diverse ecosystem will impact the future of learning globally from Australia.

Our programs focus on developing the entire education technology and innovation sector. We have a range of services supporting EdTech companies at each stage of their journey, whilst also connecting education providers and industry participants into the broader ecosystem.