Mastering Social Media Advertising – 1 Day Workshop in Gold Coast
Description
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Description
Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, Snacks and beverages will be provided during the session
Course Overview:
The Social Media Ads Bootcamp is an intensive, hands-on training designed to help you plan, launch, and optimize high-performing paid advertising campaigns across leading platforms such as Facebook, Instagram, LinkedIn, and Google. The course focuses on practical execution, showing you how to reach the right audiences, manage budgets effectively, and improve campaign performance using data-driven insights.
Through real-world examples and guided exercises, you will learn how to create engaging ad content, track performance metrics, and continuously optimize campaigns to maximize conversions and return on investment in a fast-changing digital advertising landscape.
Learning Objectives
By the end of this course, you will be able to:
Create and manage effective paid campaigns across major social media platforms
Target and segment audiences strategically for better ad performance
Use analytics and reporting tools to measure, analyze, and improve results
Allocate budgets efficiently and apply bidding strategies with confidence
Develop ad creatives that drive engagement, clicks, and conversions
Target Audience
Digital marketing professionals
Freelancers managing paid campaigns
Marketing agencies and consultants
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Why This Course Is Right for You
This bootcamp is ideal for professionals looking to sharpen their social media advertising skills and stay competitive in today’s digital landscape. Led by experienced trainers, the sessions emphasize hands-on learning over theory, with practical exercises, real case studies, and proven frameworks. You will leave with the confidence, tools, and strategies needed to plan, execute, and optimize ad campaigns that deliver measurable ROI and business impact.
Agenda
Module 1: Introduction to Social Media Advertising
• Understanding paid social media ecosystems • Benefits and challenges of social advertising • Key ad platforms and their differences • Activity
Module 2: Audience Targeting and Segmentation
• Identifying and creating buyer personas • Using data and analytics to define target groups • Retargeting and custom audience strategies • Activity
Module 3: Crafting Compelling Ad Creatives
• Writing persuasive ad copy and headlines • Choosing effective visuals and video content • Branding consistency across ads • Activity
Module 4: Budgeting and Bidding Strategies
• Setting realistic budgets for campaigns • Understanding CPC, CPM, and CPA models • Allocating spend across platforms • Activity
Module 5: Platform Deep Dive – Facebook & Instagram Ads
• Setting up and managing Meta Ads Manager • Using lookalike audiences and ad placements • A/B testing for creative performance • Activity
Module 6: Platform Deep Dive – LinkedIn & Google Ads
• Leveraging LinkedIn for B2B targeting • Understanding keyword and display targeting • Measuring campaign success through insights • Activity
Module 7: Measuring and Optimizing Ad Performance
• Key performance metrics and analytics tools • Identifying underperforming ads and fixing issues • Using data to refine future campaigns • Activity
Module 8: Compliance and Best Practices
• Ad policy guidelines for major platforms • Avoiding ad fatigue and ensuring relevance • Managing client expectations and reports • Activity
Module 9: Case Study and Strategy Development
• Reviewing successful real-world campaigns • Applying lessons to your own ad strategy • Building a mock social media ad plan • Activity
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