IAB Australia MeasureUp

MeasureUp, the largest measurement conference in Australia, will return for its 8th year on the 11th September 2024. MeasureUp brings together delegates across insights, data, advertising and agency professionals, marketers, academics and vendors to co-create and influence the future of marketing measurement thinking. This full day immersion is filled with networking, inspiring presentations from local and international speakers, debate on the hot topics and sharing of best practices for a sustainable and innovative digital advertising and measurement ecosystem.

Early bird ticket prices are available now until July 31.

MeasureUp is an opportunity to showcase your ground-breaking work and evidence-based insights on a range of important topics. If you have a proposal for a presentation, panel discussion or workshop to demonstrate and stimulate brilliance in the science of advertising and media measurement, content submissions will open in May 2024. Take a look at the agenda and content from MeasureUp 2023 for inspiration. If you have any questions regarding the submission process or the MeasureUp conference please email IAB Research Director Natalie Stanbury.