11th September

IAB Australia MeasureUp

Name: IAB Australia MeasureUp
Start: 2024-09-11T08:30:17+1000
End: 2024-09-11T19:00:17+1000
Location: NSW Teachers Federation

Price $275 – $475 AUD Get tickets

Event description

MeasureUp, the largest measurement conference in Australia, will return for its 8th year on the 11th September 2024. MeasureUp brings together delegates across insights, data, advertising and agency professionals, marketers, academics and vendors to co-create and influence the future of marketing measurement thinking. This full day immersion is filled with networking, inspiring presentations, debate on the hot topics and sharing of best practices for a sustainable and innovative digital advertising and measurement ecosystem.

Early bird ticket prices for IAB members and non-members are available now until July 31.

IAB Australia has made the first announcement of speakers for MeasureUp 2024. A full agenda with more sessions and speakers will be announced soon.

MeasureUp 2024 is proudly sponsored by SambaTV, Meta, Integral Ad Science & Google.

If you have any questions regarding the submission process or the MeasureUp conference please email IAB Research Director Natalie Stanbury.

Tickets for good, not greed Humanitix dedicates 100% of profits from booking fees to charity

Hostinformation

IAB Australia

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IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.

In the always-evolving and rapidly-changing digital advertising and technology ecosystem, IAB Australia is constantly moving forward and identifying how best the assist marketers and agencies involved in digital advertising by:

-Demonstrating to marketers and agencies the many ways digital advertising can deliver on business objectives.-Ensuring the necessary standards and guidelines are in place to promote a trusted and transparent digital marketplace, reduce the friction within in the digital supply chain and to improve the online advertising experience for consumers, advertisers, and publishers.

Beyond the IAB’s continued focus on content and ad measurement, we focus on four additional areas of activity: digital ad effectiveness, data and data privacy; standards and guidelines; and improving the digital value chain.

To find out how you can benefit from membership and become involved in shaping the policy and growth of this industry, please follow the link below or email

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