Metrics That Matter: Removing Blockers & Mastering ROI ~ Melbourne

🎉 It's on us! A free event with great food, drinks and chat.

Your marketing team is running campaigns, publishing content, and generating leads - but is your data working for you or against you?

Supermetrics and Outta Spatial are bringing together marketing and analytics leaders for a session on identifying blockers, optimising performance, and using data to drive real ROI.

Join Outi Karppanen (Supermetrics) and Tom Miller (Outta Spatial) as they break down the importance of a strong data foundation, highlight common measurement mistakes, and share real-world examples of marketing analytics in action.

The session wraps up with networking, drinks, and nibbles—because good conversations happen over good food.

👋 Who is this for?

• Marketing leaders who want to make better data-driven decisions.
• Digital specialists looking to optimise performance and uncover insights that drive growth.

💡 What you'll learn:

• The latest trends shaping marketing analytics.
• How to build a solid data foundation for better insights.
• Common reporting mistakes that lead to wasted spend.
• Real-world examples of businesses using data to unlock growth.

📢 Who’s speaking?

• Outi Karppanen, Lead Marketing Industry Strategist at Supermetrics, will dive into marketing data trends and the importance of quality data.
• Tom Miller, Founder at Outta Spatial, will break down practical ways to find and fix marketing blockers using data.

🎉 Stay for networking

After the talks, grab a drink, enjoy some food, and connect with fellow marketers and analytics pros.

📍Time and place?

• Melbourne
  • 20 March 2025
  • Doors 3:30 PM, kick-off 4:00 PM
  • Bonny, 177 Brunswick St, Fitzroy VIC 3065

Agenda

• 3:30 PM – Doors open, grab a drink
• 4:00 PM – Welcome & Introductions
• 4:10 PM – Outi Karppanen (Supermetrics): Mastering Marketing ROI (30 min)
• 4:40 PM – Tom Miller (Outta Spatial): Fixing Marketing Blockers with Smarter Metrics (30 min)
• 5:10 PM – Networking, Drinks & Nibbles (1 hour)
• Just after 6:00 PM – Event wrap-up