Plug Into Tourism

Plug Into Tourism: A Workshop for Small Businesses in Cairns

Tourism isn’t just tours—it’s a growth channel.
With Nikki Giumelli, Green Arrow Consultancy

Cairns is one of Australia’s most vibrant tourism destinations, attracting millions of visitors every year. But tapping into this economy isn’t just for reef tours or adventure operators—it’s a major opportunity for local businesses of all types to grow, diversify, and reach new customers.

In this insightful and practical workshop, Nikki Giumelli—a respected tourism strategist, founder, and TTNQ Board Member—will guide small business owners, creatives, service providers, and startups through the many ways they can plug into the visitor economy.

Drawing on decades of experience founding and scaling tourism and recreation businesses across Australia, Nikki will share strategies to help you understand how tourism works behind the scenes—and how your business can benefit from it.

This session is designed for:
🛍️ Local retailers and service providers looking to reach more customers
🧑‍🎨 Creatives, makers, and producers wanting to showcase their work to visitors
🚀 Startups and founders exploring ways to innovate in or alongside the tourism industry
🌿 Operators wanting to embed sustainability and community into their business model

You’ll learn how to:
✅ Understand how the tourism ecosystem works—and where your business fits
✅ Develop products, services, or experiences that appeal to tourists
✅ Build valuable partnerships with local tourism operators and networks
✅ Align with marketing and visitor strategies that amplify your reach
✅ Access practical tools and ideas to start taking action straight away

Whether you're a startup founder looking to test a new concept, or a small business owner ready to expand your customer base, this workshop will help you identify where tourism can take your business next.