Founder Stories - Nandeeta Maharaj, Social Entrepreneur

Nandeeta is passionate about all things Social Enterprise. After working for a company with a "buy one, give one model" and witnessing first hand the profound impact it created, she decided to launch a marketplace for Social Enterprise products and challenge people to buy according to their values.

She launched an MVP version of Goods 4 Good in November 2021 and after almost 2 years of learnings and overcoming numerous challenges, she transitioned into the second iteration of her startup in late 2023.