Social media marketing 2: Digital prospecting for small business

You've built your digital presence — now it's time to put it to work.

This follow-on workshop with Iolanthe Gabrie of Ruby Assembly focuses on the next step: using your social media and digital channels to actively find, attract, and convert the right clients.

Whether the first workshop on " Building your digital ecosystem" was your starting point or you're coming in with an established presence, this session meets you where you are.

Bring your real-world challenges. This session is built around live problem-solving, so you'll work through your actual platforms, your actual content, and your actual prospecting questions in the room.

You'll leave with:
• A prospecting framework tailored to your business type
• Strategies for turning followers into genuine leads
• Tactics for measuring what's working — beyond vanity metrics
• Confidence in your outreach and engagement approach
• An action plan you can implement the week you leave

Part of the Darebin Business Skills Series. Attend one or both — each workshop stands alone.

Iolanthe Gabrie is a leading Australian digital strategist and business development expert for professional service-based businesses. As Director of Ruby Assembly, host of the Real Ambition podcast, and author of 100 Days of Brave, she empowers business owners with impactful digital strategies that support growth and deep audience relationship.

Iolanthe is known for her practical insights and innovative approach to building trust, growth, and visibility in business.