The IAB & OMA Powering Digital Out of Home Melbourne 2025

Name: The IAB & OMA Powering Digital Out of Home Melbourne 2025
Start: 2025-08-21T12:00:00+1000
End: 2025-08-21T19:00:00+1000
Location: PwC Melbourne

Thu, 21 Aug, 12pm - 7pm AEST

PwC Melbourne

Southbank VIC, Australia

IAB Australia

552 followers · Contact host

Event description

IAB Australia and the Outdoor Media Association (OMA) are bringing Powering DOOH to Melbourne. The half-day conference which will be held on 21, August 2025 will present technical and practical content as well as high-level and strategic planning sessions around Programmatic OOH in Australia.

IAB & OMA Member companies receive 2 free tickets to the event, with extra tickets available for purchase. Marketers who either invest in digital out of home advertising or are looking to invest can also register for 2 free tickets per organisation. (extra member tickets $125, non member $220)

Tickets for good, not greed Humanitix dedicates 100% of profits from booking fees to charity

Hostinformation

IAB Australia

552 followers

Contact host

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IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.

In the always-evolving and rapidly-changing digital advertising and technology ecosystem, IAB Australia is constantly moving forward and identifying how best the assist marketers and agencies involved in digital advertising by:

-Demonstrating to marketers and agencies the many ways digital advertising can deliver on business objectives.-Ensuring the necessary standards and guidelines are in place to promote a trusted and transparent digital marketplace, reduce the friction within in the digital supply chain and to improve the online advertising experience for consumers, advertisers, and publishers.

Beyond the IAB’s continued focus on content and ad measurement, we focus on four additional areas of activity: digital ad effectiveness, data and data privacy; standards and guidelines; and improving the digital value chain.

To find out how you can benefit from membership and become involved in shaping the policy and growth of this industry, please follow the link below or email

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Thu, 21 Aug, 12pm - 7pm AEST

PwC Melbourne

Southbank VIC, Australia

Hosted by IAB Australia