The Power of Narratives for Driving Change and Creating Value

About this event:

Narratives are vital to successful change management, as they influence how change is perceived and accepted. A strong narrative provides clarity, purpose, and direction, helping stakeholders understand the rationale behind the change. It creates an emotional connection, reduces resistance, and builds trust by addressing concerns and emphasising the benefits. By crafting a consistent and authentic narrative, leaders can inspire support, sustain momentum, and foster a shared sense of ownership, ensuring that the change is not only implemented but also maintained over time. In this session, you will learn how to assess the existing narrative of your stakeholders and integrate different perspectives to create value for all involved in a significant change initiative.

About the Speaker:

Dr Hafsa Ahmed MNZM

Embracing the title of 'The Optimistic Futurist,' Hafsa uses Van Gogh’s 'The Starry Night' as the metaphor for her life. Leveraging her expertise as a leadership guide and futurist, she helps individuals and organisations in navigating their narratives to curate purpose-driven, intentional futures. She also offers strategic foresight planning, change management and stakeholder engagement advice. She is the co-founder of the Lady Khadija Trust, founder of Unquiet and a senior lecturer at Lincoln University.

PDU's available: 1PDU

• Ways of Working: 0.25 PDU
• Business Acumen: 0.25 PDU
• Power Skills: 0.5 PDU

Hosted by: PMINZ Women in Project Management