Unpacked: The Psychology of Memorable Marketing with Gawk Outdoor

Isabella is Gawk Outdoor’s Advertising Sales Executive for Bendigo and Regional Victoria.

With a background in media, advertising and sales, Isabella has extensive experience working with businesses across regional Victoria and understands the unique opportunities and challenges of marketing in regional communities.

In this session we’ll explore how people process advertising in just a few seconds, why simplicity and consistency are so important, and how strong creative can help a brand become familiar and recognisable within its community. Drawing on real-world examples from Gawk and the broader advertising industry, we’ll unpack what works, what doesn’t, and the thinking behind effective campaigns.