Workshop: Trade 101 Workshop - 30 June 2026

This Trade 101 Workshop is designed to equip Taupō operators with a strong foundation in working with domestic and international travel distribution channels.

Whether you're new to the travel trade space or simply want to better understand how to grow your business through travel agents, wholesalers, inbound tour operators (ITOs) and online travel agencies (OTAs), this session is the perfect starting point.

Led by Geraldine Morisse, our Trade & Partnerships Executive, this interactive session will provide practical insights and tools to help you confidently engage with the trade sector and maximise your product's visibility.

You will gain from this workshop;

Understanding the Travellers and Trade Distribution Channels

• New Zealand’s main markets and market characteristics

• The benefits of working with travel trade

• Travel trade ecosystem and distribution channels (ITOs, wholesalers, OTAs)– who does what, how it works

• Pros and cons of each channel

Pricing & Commissions

• Why we give commission

• Rate parity

• Establishing your retail rate: operating costs, commission, margin

• Establishing a contract

Showcasing Your Product

• Collateral requirements –manuals, fact sheets, image library etc

• Trade events, trade shows and sales calls

• The art of a good presentation

• Website requirements

• Direct connectivity

• Local agents – I-sites and visitor centres

• Famils 

Filter coffee, tea, water and light catering provided.