This Trade 101 Workshop is designed to equip Taupō operators with a strong foundation in working with domestic and international travel distribution channels.

Whether you're new to the travel trade space or simply want to better understand how to grow your business through travel agents, wholesalers, inbound tour operators (ITOs) and online travel agencies (OTAs), this session is the perfect starting point.

Led by Geraldine Morisse, our Trade & Partnerships Executive, this interactive session will provide practical insights and tools to help you confidently engage with the trade sector and maximise your product's visibility.

You will gain from this workshop;

Understanding the Travellers and Trade Distribution Channels

New Zealand’s main markets and market characteristics
The benefits of working with travel trade
Travel trade ecosystem and distribution channels (ITOs, wholesalers, OTAs)– who does what, how it works
Pros and cons of each channel

Pricing & Commissions

Why we give commission
Rate parity
Establishing your retail rate: operating costs, commission, margin
Establishing a contract

Showcasing Your Product

Collateral requirements –manuals, fact sheets, image library etc
Trade events, trade shows and sales calls
The art of a good presentation
Website requirements
Direct connectivity
Local agents – I-sites and visitor centres
Famils

Filter coffee, tea, water and light catering provided.

Contact the host of Workshop: Trade 101 Workshop - 30 June 2026