ZEST MELBOURNE: The World’s Biggest Geisha Cupping

Event description

Join Zest Coffee for a record-breaking experience — the world’s largest Geisha cupping.

Across a single table, we’ll explore Geishas from 16 origins, all cupped blind and all either washed or honey processed.
Expect the unexpected: rare and experimental lots from Spain, USA, Denmark, Thailand, Taiwan, and China, alongside classics from Panama, Colombia, Ethiopia and beyond.

This isn’t just a cupping — it’s a global experiment.
We’re putting the world’s most celebrated coffee variety to the test:

Can you taste the difference between terroir and variety, or does Geisha transcend origin altogether?

Prepare to challenge your palate, your preconceptions, and everything you thought you knew about flavour.

What to expect

☕️ A record-setting table — 16 origins, dozens of lots, all tasted blind.
🧠 A sensory challenge — evaluate how terroir, process, and genetics shape cup character.
🌍 Global diversity — taste Geishas from countries few have ever seen on a cupping table together.
🎙 Community discussion — an open conversation after the reveal to compare notes and impressions.
🎁 Cupping booklet + full coffee reveal following the session.

Why this matters

Geisha is coffee’s most iconic variety — a symbol of precision, elegance, and complexity.
But as more producers around the world grow it, a bigger question emerges:

Is Geisha defined by where it’s grown, or by what it is?

This event brings together roasters, baristas, and coffee professionals from across Australia to explore that question together — in what will stand as the largest Geisha cupping ever organised globally.

Who it’s for

• Roasters, buyers, and competitors seeking perspective on global Geisha profiles

• Baristas and enthusiasts eager to refine sensory understanding

• Anyone passionate about flavour, innovation, and connection through coffee