Cardigan Pride World Record Attempt

This year our annual Cardigan Pride event is an attempt at a World Record for Most Cardigans in One Place.

Participation takes 15 mins and is simple: put on your favorite cardi and join us in the foyer of The Savoy Hotel, Melbourne for a group photo.

#CardiPride is an annual campaign challenging the gendered ageism experienced by older women - including derogatory representations of older women as 'greedy, stupid, fussy, irritating, evil, frumpy cardigan wearers.'

These devaluing and disrespectful representations are inaccurate and harmful; and they contribute to inequalities for older women including financial insecurity, homelessness and higher rates of violence and abuse.

Our aim is to promote respect for and solidarity with older women. By participating you are helping us build a culture of respect for older women.

The Hosts

This #CardiPride event is being hosted by Celebrate Ageing Ltd and Elder Rights Australia, with support from the Victorian Women's Trust. The World Record attempt will be photographed by award winning photographer Suzanne Phoenix.

World Elder Abuse Awareness Day

#CardiPride is a World Elder Abuse Awareness Day event and is linked to a the BluePrint on Respect for Older Women Forum being hosted with Elder Rights Australia. If you would like to attend the Forum, please RSVP using the Humantix link here

More info

#CardiPride is an initiative of Celebrate Ageing Ltd. Please check out the #CardiPride webpage here

Cant be there?

If you want to participate, but are unable to get to the hotel, send us a photo of you in your cardigan or host an event in your family or workplace. More information on the webpage here.