Webinar: Standing Out in a Crowded Recruitment Market | The Workplace Revolution

What's covered:

With restructuring and redundancies hitting local businesses, recruiting might feel like a low priority for you. However, the stats tell a different story:  

• 73% of employers struggle to find relevant candidates (ManpowerGroup)  
• The cost of employee turnover can reach up to 2x an employee's annual salary (Gallup) 

Getting your story and brand positioning right in the market today will set you up in the long term as an employer of choice. But how do you stand out from the competition to secure motivated performers who will give 110% and drive your profits?  

With this webinar you’ll hear strategies to elevate your brand and recruit the missing piece of the puzzle for your business. Joined by experts from HainesAttract, Strategic Pay, and New Zealand Story, we’ll cover:  

• How an Employee Value Proposition (EVP) can help you swipe the top talent from your competitors and speed up your recruitment process   
• Leading with authenticity to build a social contract that attracts talent whose values align with yours 
• It’s more than just pay – how to hold onto star players without throwing money around 

With practical, ready-to-implement strategies and a Q&A session, you’ll gain a competitive edge in today’s talent market, while being prepared for market fluctuations in the future.  

Your expert panel: 

As CEO of New Zealand Story, David Downs puts New Zealand on the map every day with authentic Kiwi stories and will bring the conversation together.  

David is a director on several boards, a TV and radio actor, a semi-finalist for New Zealander of the Year and author of four books. He also founded a not-for-profit initiative to support small businesses during COVID-19.  

He will lead the webinar with speakers from two proudly New Zealand-owned and operated businesses.  

First, Haines Attract, who since 1981 has helped employers attract and engage the talent they need, and Strategic Pay, an EMA Partner with 30 years of experience in driving remuneration excellence. 

Then you are looking to recruit the best talent, how do you standout in a competitive market? Afterall, everyone is looking for the best so why should the best come to you? 

Attracting and retaining top talent is about more than just offering a competitive salary. Company culture, purpose, reputation, opportunities for growth, flexibility and job security are all becoming increasingly important for candidates. 

That is why developing your Employee Value Proposition (EVP) is so important. A good EVP should resonate deeply with your current and future employees and set you apart from your competitors. 

It should provide an authentic, clear, compelling story encapsulating what employees can expect when they join the organisation, highlighting your strengths and values. But what does good look like? 

And once you have attracted the top talent, how do you seal the deal with a seamless recruitment process that takes the stress away from all involved and creates a positive first impression. 

In this Webinar we’ll talk through the importance of making a statement your EVP, how to use storytelling to reach and attract the highest-quality candidates, and then follow it up with a stress-free recruitment process that dots the i’s and crosses the t’s. This Webinar will explain:

This Webinar will outline:

• What you need to know about creating an EVP that helps you stand out in a crowd.
• Real-world examples of businesses that have mastered their EVP and the impact this has had on their recruiting processes.
• How to reach and attract the best talent when recruiting for your next role.
• How to avoid common mistakes in the recruitment process.
• An informative Q&A session with our expert speakers.
  

Speakers:

Emcee: David Downs, CEO, New Zealand Story: 
David Downs, CMInstD Genetically Modified Optimist David has had a successful career in the private and public sector and is now CEO of The New Zealand Story, an ambitious government-funded organisation marketing New Zealand to the world. He also acts as a consultant and is a director on several boards, including as Chair of The Icehouse, and the Hi-Tech Trust. David is an ex-comedian, TV and radio actor, semi-finalist for New Zealander of the Year, cancer survivor and a published author of the books No.8 Re-wired, No.8 Recharged, A Mild Touch of the Cancer, and Silver Linings. David founded SOS Business, a hugely successful not-for-profit initiative to help cafes and other small businesses during covid-19.

Cathy Hendry, Managing Director, Strategic: 
Cathy Hendry is the Managing Director of the proudly New Zealand-owned and operated Strategic Pay and a seasoned remuneration professional with over 17 years’ experience in the industry. As a dedicated advocate for pay equity, Cathy’s commitment to this cause has seen her actively engage with organisations such as MindTheGap and promoting research and analysis on pay gaps within New Zealand, contributing significantly to the ongoing discourse on achieving pay equity and promoting fairness and equality within remuneration practices. Cathy is a frequent speaker at industry events and conferences, where her thought leadership in the remuneration space, insightful commentary on trends, expertise in addressing pay equity, and data-driven presentations resonate strongly.

Janna Grant, General Manager, HainesAttract: 
Janna is a driven and passionate people and client leader who has spent most of her career in the RPO (Recruitment Process Outsourcing) industry with the last 12 years being spent at Korn Ferry. She has worked across multiple geographies in NZ, Australia, UK and China and with clients from various industries and sizes. Leading diverse teams is something she loves doing and has had the pleasure of doing for the past 10 years. In her current portfolio, Janna has been responsible for setting up the regional Client Success Function and working with internal Product, Implementation and Operations teams to deliver new-to-market technology enabled talent solutions for enterprise-sized clients across Australia, New Zealand and Southeast Asia.

Ben Tinker, Head of Partnerships, HainesAttract: 
Ben is a creative brand, communication, and engagement specialist, with multi-disciplined expertise built up over 20 years of working with global organisations. He has worked in senior client service positions at a full-service ad agency, as well as comms and brand leadership roles in outsourcing, partnering with CXOs and operational leaders. Over and above technical capability in communications, advertising, brand and messaging, Ben is known for an engaging leadership and coaching style, effective business partnering, and asking the questions that unlock solutions to business problems. His consultative approach helps him build compelling, impactful and measurable comms strategies and sales propositions.