AI Marketing 101: Your New Competitive Edge

Name: AI Marketing 101: Your New Competitive Edge
Start: 2025-10-08T10:00:00+0800
End: 2025-10-08T18:00:00+0800
Location: The Platform

Wed, 8 Oct, 10am - 12pm AWST

The Platform

Perth WA, Australia

Western Australian AI Hub

Contact host

Event description

This foundational workshop demystifies Generative AI, cutting through the jargon to show how it can save you time, reduce costs, and give you a competitive edge. We'll explore how AI enhances, rather than replaces, timeless marketing principles and demonstrate how you can start using these powerful tools immediately, with no technical skills required. You'll leave with a clear understanding of what GenAI is and how it can become your most powerful marketing assistant.

Outline:

Welcome & Introduction: What is Generative AI and why does it matter for your WA business?
The Unchanging Core: How AI supports timeless marketing principles like local brand trust, customer loyalty, and great service.
A Simple Guide to the Tech: A plain-language explanation of the tools behind the magic, including Large Language Models (e.g., ChatGPT) and AI Image Generators (e.g., Midjourney).
Live Demonstration: Your first steps with free AI tools to brainstorm ideas, write simple marketing copy, and create social media posts.
Open Q&A Session.

Tickets for good, not greed Humanitix dedicates 100% of profits from booking fees to charity

Refund policy

1. Scope. This refund policy applies to all fees paid by participants (“Participants”) for the “AI Marketing 101: Your New Competitive Edge” (“Workshop”) delivered by Western Australian Hub in Western Australia. 2. Cancellation by Participant. a. Cancellations received more than 28 calendar days before the Workshop date: full refund. b. Cancellations received between 14 and 28 calendar days before the Workshop date: 50% refund. c. Cancellations received less than 14 calendar days before the Workshop date: no refund. 3. Cancellation by Organiser If the Organiser cancels the Workshop for any reason, Participants will receive a full refund of all fees paid. Alternatively, at the Participant’s option, fees may be applied to a future workshop date. 4. Participant No-Show Fees are non-refundable for Participants who fail to attend the Workshop for any reason. 5. Refund Requests All refund requests must be submitted in writing to refunds@perthaiinnovators.com and include the Participant’s name, registration details, and reason for cancellation. Refunds will be processed within 14 business days of receipt of a valid request. 6. Method of Refund Refunds will be issued using the same payment method originally used by the Participant, unless otherwise agreed in writing. 7. Statutory Rights This policy does not limit any refund, return, or consumer guarantee rights that Participants may have under the Australian Consumer Law or Western Australia’s Fair Trading Act 2010. In the event of any inconsistency between this policy and statutory rights, the statutory rights prevail. 8. Contact For questions about this policy, please contact josh@cxinsight.com.au | (08) 9467 2662.

Hostinformation

Western Australian AI Hub

Contact host

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Western Australian AI Hub is the state’s accelerator for sovereign artificial intelligence capability. Born from the grassroots energy and collaborative spirit of the Perth AI Innovators community founded by Josh (Adi Tedjasaputra) and Eunice Sari in early 2024, the Hub represents the next stage of our journey: a dedicated, community-led organisation focused on turning Western Australia’s strengths in data and innovation into world-leading AI solutions that matter.

Vision:

To establish Western Australia as a globally recognised leader in the application of responsible and innovative AI, driving economic diversification, industrial productivity, and social progress for all Western Australians.

Mission:

The WA AI Hub connect industry, government, academia, and the startup community to accelerate the adoption of AI in key economic sectors, foster world-class talent, and champion the development of safe, ethical, and inclusive AI solutions.

We aim to support our state reaping the economic benefits of its unique datasets and community strengths while fostering sustainable innovation that serves current and future generations.

What We Do:

Our strategic programs address critical challenges and build long-term sovereign capability in areas where WA has a global edge:

AI in Education: Building an AI-literate workforce through digital literacy pathways and research excellence.
AI for Core Industries: Deploying responsible AI in mining, minerals, and energy to enhance safety, sustainability, and productivity.
AI for a Sustainable Future: Driving “Green AI” powered by renewable energy and sovereign data.
Ecosystem & Leadership Activation: Scaling proven programs to equip leaders and practitioners with the skills to thrive in the AI revolution.

Who Should Join:

Our group is open to anyone interested in AI, regardless of their level of expertise. Whether you're a seasoned developer, a student, a researcher, or just an AI enthusiast, you're welcome to join us.

Why Join Us:

By joining the Western Australian AI Hub, you’ll be part of a state-wide movement to shape the future of responsible and innovative AI. You’ll have the opportunity to connect with industry leaders, researchers, and innovators, contribute to building sovereign AI capability, and play a role in driving economic diversification, industrial productivity, and social progress for all Western Australians.

Activities:

AI Consulting Services: Provide businesses with expertise on integrating AI as teammates or subordinates, focusing on transparency, trust, and complementary strengths (e.g., combining AI's data processing with human creativity). Example: Helping a logistics firm optimise routes with AI while ensuring drivers retain control and contextual decision-making.
AI Workshops and Training Programs: Educate individuals and organisations on skills for the AI era, including AI literacy, prompt engineering, and emotional intelligence for hybrid teams. Incorporate insights on trust imperatives (transparency, reliability, user control) to build effective collaboration.
AI Research and Development (R&D): Conduct research on human-AI teaming and symbiosis, developing tools like explainable AI systems that improve decision accuracy and trust calibration. Publish findings to establish thought leadership and contribute to the global AI community.
AI Community Events: Host meetups, hackathons, and conferences to connect AI enthusiasts, developers, and professionals, fostering collaboration and innovation. Focus on psychological safety, encouraging participants to question AI outputs and share feedback.

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Wed, 8 Oct, 10am - 12pm AWST

The Platform

Perth WA, Australia

Hosted by Western Australian AI Hub