Personal Brand and Reputation Capital
Description
This session is designed for professionals and leaders seeking to strengthen their professional presence, reputation capital and influence within increasingly visible and high-pressure organisational environments.
The challenge
Professional reputation is no longer shaped solely by performance or technical expertise. Perception, communication, trust and visibility now play a significant role in career progression, leadership credibility and influence.
Many professionals struggle to intentionally manage how they are perceived, particularly in environments where pressure, visibility and stakeholder expectations are constantly evolving.
Common challenges include:
Lack of clarity around personal brand and professional identity
Difficulty building authentic influence and credibility
Misalignment between intention and external perception
Challenges navigating visibility, reputation and stakeholder expectations
Communication habits that unintentionally weaken authority or trust
Difficulty maintaining authenticity while building professional influence
Our approach
Grounded in perception psychology, behavioural science and neuroscience-backed influence frameworks, this session explores how professional reputation is formed, reinforced and interpreted within workplace environments.
Participants will examine the relationship between identity, communication and influence, while developing practical strategies for strengthening credibility, trust and authentic leadership presence.
What you’ll explore
Psychology of perception, credibility and professional influence
Understanding reputation capital and how it shapes opportunity
Neuroscience-backed frameworks for trust and influence
Aligning communication, behaviour and leadership presence
Building authentic visibility without performative leadership
Strategies for strengthening stakeholder trust and authority
Practical approaches to managing professional reputation over time
Who this is for
Professionals, leaders, executives and emerging leaders seeking to strengthen their influence, visibility and professional reputation within organisational environments.
This is a practical leadership, communication and professional influence-focused session.
Lineup
Suzanne (Sues) Tonks
Sues Tonks is the Managing Director of Limestone Group and one of Australia's most experienced practitioners at the intersection of psychology, executive leadership, and strategic communication. She is completing a Doctor of Philosophy in Psychology at Monash University as part of a double award programme incorporating the Masters of Educational and Developmental Psychology. She has completed all coursework, placements, and her thesis, with conferral pending publication of a submitted peer-reviewed journal article currently under review. She holds Provisional Psychologist registration with AHPRA. Sues also holds a Bachelor of Business and Commerce and a degree in Communication, and brings more than 20 years of senior practice across C-suite executive development, corporate strategy, government, not-for-profit organisations, creative agencies, and business owners. Her specialisations include issues management and public relations, and she has worked intimately with global brands and ambitious entrepreneurs at the highest level of decision-making. She is the developer of the AIMPI (AI Management Personality Inventory) and leads all Limestone Group programmes, coaching, and strategic intensives. Sues is a sought-after speaker and guest panelist on leadership, AI, psychology in professional practice, and the future of work.
Tickets for good, not greed Humanitix dedicates 100% of profits from booking fees to charity
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